How Organic Traffic Increased By 93.57% In 4 Months For Sydney Plumbing Hot Water & Gas

An SEO case study of how Webential helped Sydney Plumbing Hot Water & Gas increase organic traffic by 93.57% in just 4 months through our SEO service outranking many of the prominent authority competitor's plumbing websites.

Country of Origin : Australia

Client Overview

Established in 1990, Sydney Plumbing Hot Water and Gas is a 100% Australian family-owned and operated business. Specialising in hot water and gas heater service, repair, and installation, they provide expert services for top brands like Rinnai, Rheem, Bosch, Vulcan, Aquamax, Everdure, and Dux.

In addition, they offer gas fitting, water leak detection, gas leak detection, and blocked drainage services. They also provide a full range of general plumbing services, including emergency plumbing across Sydney.

Technology Overview

Client

Sydney Plumbing

Industry

Plumbing, Home Services

Deliverables

SEO Services

Technology

Wordpress

Website

www.sydneyplumbinghotwater.com.au

Campaign Results

Increase in Organic Sessions

Keywords Rank in 1st Page

Increase in Organic Conversions

Why Did We Do This?

The Objective

Despite growing competition, to hold “Page 1” ranking for primary and local suburbs keywords.

Enhance content to provide valuable information and address user needs.

Improve conversion rates for mobile users.

Increase traffic and leads from organic search.

Problems Faced

The Challenges

There was extreme SEO competition from other plumbing services companies in Sydney, so ranking organically required a well-thought-out SEO plan that included content, On-page SEO, Technical SEO, and more.

The primary SEO challenge was to increase traffic and ranking for their local suburb pages.

Seasonal trends affected search volumes and customer behaviour, making it necessary to adjust the local SEO strategy dynamically to align with these fluctuations.

How Did Webential Help?

Our Strategy & Solutions

With these challenges and objectives in mind, our SEO team prepared a strategy to improve the SEO health and performance of Sydney Plumbing Hot Water & Gas website, which included the following measures:

Conduct SEO Audit and Fix Issues:

We performed a complete SEO audit initially and uncovered various indexing issues that we fixed as a priority.
Technical SEO:

We implemented structured data markup to take advantage of Google-featured snippets. We fixed crawl errors, sorted 301 redirects, and improved page speed and site performance.
Keyword Research:

Thorough keyword research helped us identify high-value local keywords relevant to our client services. We integrated these keywords strategically throughout the website.
On-page Optimisation:

In On-Page optimisation, we optimised the header, page title, meta description, and image SEO and ran a detailed SEO Checklist, which covered more than 100+ SEO On-Page factors.
Competitor Analysis and Keyword Targeting:

We analysed the top competitors and researched the best keywords to target. We then developed unique pages to showcase each service more effectively while targeting one particular keyword, topic, or phrase, optimising all associated visible metadata.
Wireframe Design for New Pages:

We created a sitemap, wireframes, designs and detailed content briefs, content for new locations and service pages to address the specific hot water and gas heater services Sydney Plumbing Hot Water & Gas offers.
Content Creation and Optimisation:

We implemented the content roadmap by writing new informative and fresh content and optimising the existing page content to rank in multiple places throughout a Google SERP (Search Engine Results Page). It improved SEO and positioned our client as an industry expert.
Local SEO:

According to industry trends, plumbing services are highly location-based, and people generally search for these services in their local area. Therefore, we created location-based pages and focused on local SEO strategies to target different locations individually.
Enhancing Online Reputation with Customer Reviews:

As a plumbing services provider, online reputation is crucial to success. Therefore, we incorporated customer reviews on the website to showcase their experience of Sydney Plumbing Hot Water & Gas services.
Local Citations:

We built consistent and accurate citations on reputable local business directories, improving the online presence of Sydney Plumbing Hot Water & Gas website as well as its local authority.

ROI Exceeded Expectations

Results

Upon successfully implementing the above strategies, Webential witnessed the following outcome for the Sydney Plumbing Hot Water & Gas website.

Increase in Organic Sessions

Keywords Rank in 1st Page of Google

Increase in Organic Conversions

Increase total clicks as compared to the previous period

If you want to help increase your organic search traffic, you can check out our List of SEO Services or Contact Us here.

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