Custom Web Development–Built for Conversion, Backed by Performance
From single-page web designs to landing pages, e-commerce stores, and enterprise-scale platforms, Webential’s expert developers build custom web development solutions that are conversion-ready and future-proof.


How Can Custom Web Development Position Your Business For Success?
The average person has an attention span of just 8 seconds. Therefore, without instant impact and immediate engagement, your website is just another drop in the ocean. This is where custom web development comes in.
Designed With You in Mind
Fully customised and purpose-built to mirror your vision, goals, and brand identity.
Scalable and Integrated
Engineered to grow with you, powering seamless integrations with external systems.
Secure and Compliant
Safeguards against cyber threats, and ensures compliance with data safety regulations.
Design and Innovation in Action: Explore Our Web Development Services
Custom web development lies at Webential’s core, blending innovation, agile DevOps, and Design Thinking to deliver transformative, high-performing solutions.
Web Application Development
Wish to transform your operations with a custom web application? Our responsive web apps streamline processes and drive results through innovative, tailored approaches.
What Makes Webential a Leading Web Development Agency?
Whether you’re targeting local lead generation or building an e-commerce empire, we ensure our vision matches yours by delivering performance-driven, ROI-focused web development solutions.

World-Class Team
From visionary designers to seasoned developers, our multi-disciplinary team is a powerhouse of talent. Equipped with industry-leading knowledge, we deliver high-quality, future-ready websites built with precision and expertise.

Quality Assurance
We follow rigorous QA protocols, with every line of code undergoing stringent quality checks. Our QA testing includes functionality testing, usability testing, scanning for security vulnerabilities, and compliance checks.

Exceptional Track Record
With a portfolio of hundreds of successful, high-impact projects, our 17+ years of flawless reputation is built around exceeding industry standards and client expectations, backed by glowing reviews on Clutch, Google, and more.

Advanced Functionalities
As a top-tier web development agency, we embrace modern trends and technologies like AI-powered web development, Serverless Architecture, Headless CMS, Motion UI, Dark Mode UI, real-time data sync, and multi-layered security.

Ongoing Support
Webential’s tailored post-launch services keep your website thriving. Our website maintenance extends beyond basic support to include SEO-focused enhancements, dynamic load management, advanced diagnostics, and predictive problem-solving.
Our Web Development Stack

Looking for a Web Development Agency You Can Rely On?
Unbeatable user experiences, unparalleled expertise, and high-performing web development solutions that drive engagement, conversions, and long-term growth–that’s our promise. Speak with our experts today to get started!
Our Recent Work in Web Development
Explore how we’ve helped clients deliver high-performing web development solutions that drive engagement, conversions, and long-term growth–that’s our promise.

Handles and More
Increase in Organic Revenue
Rise in Organic Conversions

My Car Choice
Increase in Organic Traffic
Improvement in Conversion Rate
See Why Our Partners Love Us
Looking for Custom Web Development Solutions?
Let’s discuss how we can help you achieve your digital goals with a free consultation.
Frequently Asked Questions
How long does it take to develop a website?
Developing a high-converting custom website typically takes anywhere from 4 weeks to 3-6 months, depending on the project’s complexity and scope.
While some vendors promise turnaround times (e.g. a few days), such rapid deliveries often result in template-based websites with minimal functionality and generic content. These solutions typically lack a conversion-focused approach.
At Webential, a leading web development company, we deliver truly custom web development solutions. Every detail–from architecture and navigation to UI/UX design and content strategy–is tailored to your unique needs and business goals. To deliver your project on time without compromising quality, we employ agile methodologies throughout the development process.
Can I update the website myself after launch?
Webential’s web development solutions are built on platforms like WordPress and Shopify that have their own intuitive and user-friendly CMS (Content Management Systems), enabling you to easily update content, images, and layouts with zero coding experience.
From adding pages to tweaking designs, you’ll have full autonomy, backed by our in-depth user training and ongoing support. Our meticulous post-launch training will ensure that managing content, plugins, and site features is as seamless as it gets.
What is the cost of developing a website?
The cost of building custom websites varies based on their scale, complexity, and specific requirements. Below are the primary factors influencing website development costs:
- Customisation: Unique designs, branded themes and custom layouts.
- Features: Integration of payment gateways, APIs, and multi-channel eCommerce.
- Security: Advanced firewalls, compliance with data safety standards, and robust security protocols.
- Scalability: Architecture optimised for high traffic and seamless session management.
- Maintenance: Periodic updates, performance monitoring, and bug fixes.
The table below provides an estimated cost range for building custom websites:
Website Type | Examples | Price (AUD) |
---|---|---|
Simple Informational Website | Personal websites, portfolio sites, blogs, landing pages | AUD 3,000 - AUD 8,000 |
Feature-rich E-commerce Store | Online stores with payment gateways, product filters, and reviews | AUD 8,000 - AUD 25,000 |
Enterprise-grade Scalable Website | Corporate sites, marketplaces, high-traffic platforms | AUD 25,000 - AUD 60,000+ |
As a trusted web development company, Webential ensures that every project delivers maximum ROI for its clients. Whether you’re a startup, SME, or large enterprise, our seasoned team of developers delivers custom web development solutions tailored to your budget and business needs. To know more, request a custom quote today!
What happens if I need support after the website is live?
Webential offers a full spectrum of web maintenance services to keep your website running smoothly after it goes live. We take the complexity out of maintenance with tailored services such as:
- Regular updates and new feature implementation.
- Enhancing speed, uptime, and overall website performance.
- Daily monitoring, secure backups, and regular audits.
- Architecture upgrades to keep your site scalable as you grow.
- Streamlined integration of CMS updates and new functionalities.
- Routine scans and implementing vulnerability patches.
- Load testing, bug fixes, and enhancing user experience.
- Leveraging website analytics to track lead capture and conversion.
Will my website be scalable for future growth?
Yes, absolutely! Scalability lies at the heart of everything we do. Webential’s scalable web development solutions are designed with growth in mind. Grow hassle-free with Webential’s custom websites that are ready for expansion with robust scalability features such as:
- Flexible Architecture: Modular, lightweight frameworks to handle increasing users without lag.
- Load Balancing: Implementing server-side load distribution for real-time traffic management.
- Elastic Server Solutions: Cloud-based hosting for seamless scalability even under heavy loads.
- Future-Ready CMS Development: Easily add new functionalities or expand your offerings.
- Code Optimisation: Efficient, reusable code that reduces resource strain.
- Microservices Architecture: Break your website into manageable services to scale individual components as needed.
- Dynamic Database Management: Efficiently handle increased content and user data.
- Optimised Codebases: Streamlined scripts and lean frameworks.
- Asynchronous Processes: Handling tasks in the background to improve user experience.
Our custom web development strategies ensure your site thrives, no matter how fast your business grows.
Do you provide hosting and domain services?
Yes, Webential provides managed hosting and domain support as part of our comprehensive web development services, ensuring a seamless experience from day one with 99.9% uptime and proactive troubleshooting.
As a leading web development company, we optimise hosting environments for custom websites, offering tailored configurations, enhanced storage, automatic updates, and multi-server management. With scalable web development solutions, we ensure your hosting environment remains secure, efficient, and ready to grow with your business.
How do you ensure website security?
At Webential, security is woven into the fabric of every custom website we design. As a trusted web development agency, we prioritise safeguarding your digital assets with a comprehensive and proactive security framework, which includes:
- Strong firewalls, SSL certification, routine updates, and intelligent spam filtering to block potential threats.
- Automated malware scans, daily data backups, and robust DDoS protection to ensure uninterrupted performance.
- Advanced security measures like IP restrictions, database hardening, and detailed security audits for continuous protection.
- Deployment of leading tools like Sucuri and Wordfence, combined with frequent vulnerability testing to address risks swiftly.
- Secure HTTPS protocols, multi-factor authentication, and optimised hosting environments for added layers of safety.
Many of these security features are built into our web development services for no extra cost, while some advanced enhancements may require a nominal investment for added protection.
By partnering with Webential, you’re not only accessing scalable web development solutions but also ensuring that your custom website is fortified to withstand future threats. With our expertise as a seasoned web development company, we deliver peace of mind with every solution that reaches our customers.
What is your process for handling revisions?
Revisions are a seamless part of our web development process at Webential. We simplify and streamline the revision process while maintaining the highest standards in our web development solutions. Our client-first approach to handling revisions includes:
- Detailed feedback sessions and prompt deployment of updates.
- Rolling back or modifying changes through seamless Version Control.
- Testing revisions in a sandbox environment before live deployment.
- Dedicated Account Managers for seamless feedback communication.
- Robust workflow tools (like Basecamp, Trello, Jira, etc.) of your choice to track the progress of requested changes and revisions.
- Incorporating revisions with minimal or zero disruption to the user experience.
On the whole, our revision process is designed to ensure seamless communication and swift implementation of feedback. This meticulous process guarantees that your custom web development project exceeds your expectations.
What do I need to provide for the development process?
To kickstart a web development project with Webential, clients usually provide the following:
- Branding and Visual Assets: Key branding files, such as logos, colour schemes, fonts, and design guidelines, to ensure that our solutions are aligned with your brand identity.
- Content: Text content including business descriptions, product details, blog content, or any pre-existing copy. We also provide guidance on optimising content for SEO and user engagement and help fill content gaps wherever needed.
- Original/Proprietary Images: High-resolution images showcasing your products, production facilities, team members, customers, events, office premises, etc. (as applicable).
- Functional Requirements: A clear and complete list of desired functionalities such as custom integrations, forms, e-commerce capabilities, payment gateways, back-end features, and more.
Can Webential redesign my existing website?
Yes! Redesigning your website with Webential is more than just about aesthetics. Here’s a quick glimpse into how we can refine, enhance, and upgrade your existing website:
- UI/UX Optimisation: A complete redesign of your website’s user experience to boost engagement and increase conversions.
- Performance-Boosting Solutions: Using advanced tools, we improve your site’s load speed and reduce bounce rates, resulting in better user retention.
- SEO & Content Optimisation: We redesign your site architecture and optimise your content with search engine visibility in mind, ensuring higher organic rankings.
- Mobile Optimisation: With mobile responsiveness at its core, your redesigned site will engage users across all devices, boosting engagement and conversion rates.
- Brand Consistency: Our redesign services ensure your brand’s identity is consistently reflected in the website’s typography, colours, logos, and imagery.
- Conversion Rate Optimisation (CRO): Beyond a fresh look, we focus on optimising calls-to-action (CTAs), forms, and checkout processes to significantly increase your site’s conversion rate.
- Interactive Elements and Features: We incorporate interactive elements such as sliders, animations, and dynamic content to engage visitors and create a more immersive experience.
Simply put, when you partner with Webential for a website redesign, you’re not just upgrading your site’s appearance; you’re investing in a custom web development solution that improves performance and maximises ROI.