How We Helped Handles and More Grow Revenue by 313.33% with a User-Centric Website Redesign & Organic SEO

Handles and More

Country of Origin : Australia

The Client Overview

Handles and More is a proudly Australian-owned business that has become a trusted name for high-quality handles and knobs. Based in Sydney, Handles and More offer a wide variety of modern and stylish products, with the convenience of nationwide shipping to customers across Australia.

Technology Overview

Client

Handles and More
Client

Technology

WordPress, WooCommerce
Technology

Industry

Home Hardware
Industry

Deliverables

Website Development and SEO service
Deliverables

Why Did We Do This?

The Objective

Handles and More came to us with a clear goal of attracting more organic visitors to their website and increasing conversions. We established specific objectives to meet this challenge:

Redesign for Better Indexing

Improve website structure to make it easier for search engines to crawl and index content.

Mobile Optimisation

Ensure the website performs smoothly on mobile devices to capture the growing mobile audience.

SEO-Friendly Content Creation

Develop content that aligns with user intent and attracts relevant traffic.

Conversion Rate Optimisation (CRO)

Boost conversions by optimising Calls-to-Action (CTAs), running A/B tests on landing pages, and streamlining the customer journey.

Focus on Long-Tail Keywords

Target specific keywords that reflect customer buying intent.

Backlink Building

Acquire reputable backlinks to increase domain authority and search rankings.

Keyword Optimisation

Improve visibility by optimising for high-impact keywords and building high-quality backlinks.

Handles and More

What Inspired Our Actions?

Challenges Faced

Challenges Faced

Outdated Design

The original site design was obsolete and didn’t capture the brand’s evolving style, impacting user engagement.

Complex User Navigation

Complicated navigation led to high bounce rates, with users struggling to find what they needed.

Lack of Mobile Responsiveness

Over 60% of visitors accessed the site on mobile devices, yet the website didn’t adapt well to smaller screens, resulting in a poor experience.

Slow Page Loading Times

The website had slow loading speeds, discouraging users and lowering SEO rankings.

Limited Search Visibility

The website ranked low for target keywords and struggled to compete with others in the niche.

SEO Issues

Broken links, missing meta tags, and a confusing URL structure hindered search engine crawling.

Content Optimisation Gaps

Content was not optimised for relevant search terms and long-tail keywords that can attract higher-intent visitors.

Weak Backlink Profile

Limited backlinks restricted the site’s authority and search engine credibility.

Design Transformation

Before and After Design

Before

Handles and More Before
Handles and More Before

After

Handles and More After
Handles and More After

Our Approach

To transform Handles and More’s digital presence, our team tailored a strategy that combined an improved website design with targeted SEO tactics:

  • Website Redesign

    Developed a fresh, user-friendly layout that reflected the brand’s modern appeal.

  • Content Optimisation

    Enhanced on-page SEO to improve keyword rankings and visibility.

  • Enhanced User Engagement

    Implement features to keep users on the site longer, increasing engagement.

  • Content Strategy

    Created a plan to boost brand recognition and establish authority.

Our Approach

How Webential Helped: Strategy and Solutions

Website Redesign & Redevelopment

To address the site’s limitations, we implemented a comprehensive strategy focused on design appeal and functionality:

User-Centric Design

User-Centric Design

Conducted research to understand user behaviour and pinpointed where improvements could make the site more engaging and easier to navigate.

Mobile-Responsive Design

Mobile-Responsive Design

Built a fully responsive design, ensuring smooth experiences on mobile, tablet, and desktop devices.

Performance Enhancement

Performance Enhancement

Improved loading times with optimised coding, image compression, and a content delivery network (CDN) to ensure quick loading across regions.

SEO-Friendly Site Structure

SEO-Friendly Site Structure

Reorganise the website’s structure to support SEO best practices, including optimising meta tags, alt texts, and headings.

Conversion Optimisation

Conversion Optimisation

Tested various layouts, CTAs, and product displays to find the most effective elements for improving conversion rates.

Website Redesign & Development

Results at a Glance

Our combined efforts achieved remarkable improvements for Handles and More:

0%
Increase in Mobile Traffic
0%
Growth in Engaged Sessions
0%
Increase in User Interaction
Style guide

Branding

Branding

SEO Strategy for Search Success

We began our action plan to resolve these SEO challenges.

  • High-Quality Content Creation

    We crafted content tailored to customer interests, providing insightful answers to common questions. This improved engagement, kept users on the site longer and encouraged them to explore more.

  • Improved CTAs

    Clear, strategically placed CTAs guided visitors toward specific actions, resulting in higher user engagement and increased conversions.

  • Resolving Keyword Cannibalisation

    With multiple pages competing for similar keywords, Handles and More’s site experienced keyword cannibalisation. We employed the following fixes:

    • Canonical Tags: To direct search engines to the main page.
    • Content Merging: Consolidated similar pages for a clear structure.
    • Apply No-Indexing for Less Critical Pages: It avoids unneeded competition between internal pages.
  • On-Page Optimisation

    Our team refined page titles, meta descriptions, heading tags, and internal linking. It addressed issues like duplicate content and missing meta tags, making it easier for search engines to index and rank the site effectively.

  • Technical SEO Enhancements

    We strengthened the website’s infrastructure to support fast load times, mobile responsiveness, and technical reliability, which are vital for search engine rankings.

  • Building Authority with Backlinks

    We enhanced the website’s domain authority by acquiring backlinks from credible and relevant sites. These links drove valuable referral traffic and boosted SEO performance.

Final Outcome

Our combined efforts achieved remarkable improvements for Handles and More:

0%
Increase In Organic Sessions
0%
Growth In Organic Conversions
0%
Surge In Organic Revenue
0+
Keywords Now Rank On Google’s First Page.
Results
Results
Results
Results
Results
Results
Results
Results
Results
Results

Handles and More’s success story shows how a strategic website redesign and SEO can make a big difference. If you want to increase traffic and conversions for your website, explore our SEO Services and Contact Us today.

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