How We Helped Handles and More Grow Revenue by 313.33% with a User-Centric Website Redesign & Organic SEO
Country of Origin : Australia
The Client Overview
Handles and More is a proudly Australian-owned business that has become a trusted name for high-quality handles and knobs. Based in Sydney, Handles and More offer a wide variety of modern and stylish products, with the convenience of nationwide shipping to customers across Australia.
Technology Overview
Client
Technology
Industry
Deliverables
Website
Why Did We Do This?
The Objective
Handles and More came to us with a clear goal of attracting more organic visitors to their website and increasing conversions. We established specific objectives to meet this challenge:
Redesign for Better Indexing
Improve website structure to make it easier for search engines to crawl and index content.
Mobile Optimisation
Ensure the website performs smoothly on mobile devices to capture the growing mobile audience.
SEO-Friendly Content Creation
Develop content that aligns with user intent and attracts relevant traffic.
Conversion Rate Optimisation (CRO)
Boost conversions by optimising Calls-to-Action (CTAs), running A/B tests on landing pages, and streamlining the customer journey.
Focus on Long-Tail Keywords
Target specific keywords that reflect customer buying intent.
Backlink Building
Acquire reputable backlinks to increase domain authority and search rankings.
Keyword Optimisation
Improve visibility by optimising for high-impact keywords and building high-quality backlinks.
What Inspired Our Actions?
Challenges Faced
Outdated Design
The original site design was obsolete and didn’t capture the brand’s evolving style, impacting user engagement.
Complex User Navigation
Complicated navigation led to high bounce rates, with users struggling to find what they needed.
Lack of Mobile Responsiveness
Over 60% of visitors accessed the site on mobile devices, yet the website didn’t adapt well to smaller screens, resulting in a poor experience.
Slow Page Loading Times
The website had slow loading speeds, discouraging users and lowering SEO rankings.
Limited Search Visibility
The website ranked low for target keywords and struggled to compete with others in the niche.
SEO Issues
Broken links, missing meta tags, and a confusing URL structure hindered search engine crawling.
Content Optimisation Gaps
Content was not optimised for relevant search terms and long-tail keywords that can attract higher-intent visitors.
Weak Backlink Profile
Limited backlinks restricted the site’s authority and search engine credibility.
Design Transformation
Before and After Design
Before
After
Our Approach
To transform Handles and More’s digital presence, our team tailored a strategy that combined an improved website design with targeted SEO tactics:
Website Redesign
Developed a fresh, user-friendly layout that reflected the brand’s modern appeal.
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Content Optimisation
Enhanced on-page SEO to improve keyword rankings and visibility.
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Enhanced User Engagement
Implement features to keep users on the site longer, increasing engagement.
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Content Strategy
Created a plan to boost brand recognition and establish authority.
How Webential Helped: Strategy and Solutions
Website Redesign & Redevelopment
To address the site’s limitations, we implemented a comprehensive strategy focused on design appeal and functionality:
User-Centric Design
Conducted research to understand user behaviour and pinpointed where improvements could make the site more engaging and easier to navigate.
Mobile-Responsive Design
Built a fully responsive design, ensuring smooth experiences on mobile, tablet, and desktop devices.
Performance Enhancement
Improved loading times with optimised coding, image compression, and a content delivery network (CDN) to ensure quick loading across regions.
SEO-Friendly Site Structure
Reorganise the website’s structure to support SEO best practices, including optimising meta tags, alt texts, and headings.
Conversion Optimisation
Tested various layouts, CTAs, and product displays to find the most effective elements for improving conversion rates.
Results at a Glance
Our combined efforts achieved remarkable improvements for Handles and More:
Branding
SEO Strategy for Search Success
We began our action plan to resolve these SEO challenges.
High-Quality Content Creation
We crafted content tailored to customer interests, providing insightful answers to common questions. This improved engagement, kept users on the site longer and encouraged them to explore more.
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Improved CTAs
Clear, strategically placed CTAs guided visitors toward specific actions, resulting in higher user engagement and increased conversions.
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Resolving Keyword Cannibalisation
With multiple pages competing for similar keywords, Handles and More’s site experienced keyword cannibalisation. We employed the following fixes:
- Canonical Tags: To direct search engines to the main page.
- Content Merging: Consolidated similar pages for a clear structure.
- Apply No-Indexing for Less Critical Pages: It avoids unneeded competition between internal pages.
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On-Page Optimisation
Our team refined page titles, meta descriptions, heading tags, and internal linking. It addressed issues like duplicate content and missing meta tags, making it easier for search engines to index and rank the site effectively.
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Technical SEO Enhancements
We strengthened the website’s infrastructure to support fast load times, mobile responsiveness, and technical reliability, which are vital for search engine rankings.
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Building Authority with Backlinks
We enhanced the website’s domain authority by acquiring backlinks from credible and relevant sites. These links drove valuable referral traffic and boosted SEO performance.
Final Outcome
Our combined efforts achieved remarkable improvements for Handles and More:
Handles and More’s success story shows how a strategic website redesign and SEO can make a big difference. If you want to increase traffic and conversions for your website, explore our SEO Services and Contact Us today.
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