Experience Exponential Growth with Webential’s PPC Services

With an average ROI of 200%, PPC campaigns are key to advertising success. Webential’s razor-sharp PPC strategies go beyond the average–maximising conversions from day one at the lowest cost and in the shortest time.

  • Instant Visibility
  • Unmatched Performance
  • Immediate Results
PPC Services
PPC Driving Quick

PPC Ends the Waiting Game by Driving Quick Wins

Looking for a way to instantly shine the spotlight on your brand? Then, PPC advertising management is the way to go. Flip the switch on clicks and conversions without any delay.

Priority Ads Icon

Priority Placement of Ads

PPC ads claim the topmost spot in search engine results.

Actual Results Icon

Pay Only for Actual Results

Goal-based budgeting–pay only when your ads get clicked.

Quick Conversion Icon

Quick, Targeted Conversion

PPC ads accelerate conversion by reaching the right audiences.

Turn PPC into Profit With Webential’s PPC Services

Webential makes every advertising dollar work hard for you! Below are our AI-powered PPC services for Google, Meta, and Bing that turn your ads into a scalable revenue-generating engine.

Search Ads

Search Ads

Backed by intent-driven keyword optimisation, our search ads use high-performing text, targeting your desired audience segment with absolute precision. By continuously refining the ad copy and deploying data-driven bidding strategies, we help you gain new leads faster than almost every other PPC agency.

Display Ads

Display Ads

Webential breathes life into rich, multi-media display ads with a unique blend of design capabilities and advertising excellence. Our designers craft visually stunning ads that align with your brand identity and consumer behaviour while our ad experts ensure that your campaigns achieve the maximum reach.

Social Media Advertising

Social Media Advertising

Did you know Meta has over 3 billion users worldwide? Webential’s expert PPC management team harnesses this thriving audience pool with meticulous targeting based on demographics, behaviour, and interests. We launch tailored, high-converting campaigns with integrated analytics for measurable results.

In Stream Ads

In-stream Ads

Reap the benefits of video advertising with Webential’s in-stream ad services! As one of the best PPC agencies out there, we create highly engaging in-stream ads for YouTube, placing them strategically as skippable ads, non-skippable ads, bumper ads, overlay ads, in-feed ads, and pre-/mid-/post-roll ads.

Google Shopping Ads

Google Shopping Ads

As a top e-commerce PPC agency and Google ads agency, we specialise in Google Shopping ad services that feature your e-commerce products directly on Google’s SERP. We combine AI superpowers with Google’s Performance Max and Smart Shopping Campaigns to target searches having high purchase intent.

Dynamic Remarketing

Dynamic Remarketing

No matter how well-crafted your ads are, not all customers convert right away! Some leave despite having an interest in your products and services. Webential is a top-rated e-commerce PPC agency that uses dynamic remarketing to convert past visitors based on their actions and shopping history.

Local Services

Local Services Ads

With an attractive per-lead model, our PPC advertising management team uses Google’s Local Services Ads (LSAs) to help regional service providers connect with nearby customers at warp speed. We take the guesswork out of the equation by geo-targeting ads to local users actively searching for your services.

Sponsored Promotions

Gmail Sponsored Promotions

What if your brand could feature directly in your target audience’s inboxes? That’s exactly what our PPC agency helps you achieve. We use Gmail Sponsored Promotions to place compelling ad creatives in your audience’s inboxes. This native ad experience coupled with click-to-call ability leads to targeted conversions.

Lead Generation Ads

Lead Generation Ads

Our lead generation ads are designed to collect customer contact details, like emails and phone numbers, directly within the PPC campaign. These ads help businesses capture quality leads quickly. Our lead generation PPC services are ideal for growing your customer base rapidly via Google, Meta, and Bing.

What Makes PPC the Best Strategy for Instant Visibility?

Precision, conversion, and a price tag that works for you–that’s what makes PPC rule the world of digital marketing! Explore below how PPC services can maximise your ROI in a ridiculously short amount of time.

Quick Setup

Quick Setup

PPC advertising management takes hardly any time to hit the ground running. With a short implementation cycle, they can be launched almost instantly.

Immediate Results

Immediate Results

Unlike SEO and other digital marketing tactics that take time to show results, pay-per-click advertising can deliver clicks and conversions even from day 1.

Highly Targeted

Highly Targeted

PPC campaigns can be targeted and re-targeted to perfection using demographic and behavioural factors as well as intent-based/interest-based targeting.

Total Control

Total Control

PPC gives you complete control over how much you want to spend on a campaign, how long you would like to run a campaign, and how quickly you wish to see results.

Measurable and Auditable

Measurable and Auditable

Backed by analytics and A/B testing, PPC campaigns are a dream come true for those looking to optimise ads with data-driven insights on campaign performance.

Flexible and Adaptable

Flexible and Adaptable

Choose from a plethora of ad formats including text ads, display ads, shopping ads, and video ads while adapting to market changes and trends in real time.

Our Industry Partners

Our PPC campaigns have the right blend of partners, affiliates and tools to leverage SERP and control PPC costs.

Semrush
Linkedin ads
Instagram
X Ads
Google Ads
Google Analysis
Bing ads
Facebook ads

Why Partner With Webential for Your PPC Marketing Needs?

When PPC agencies don’t live up to their promises, your business pays the price. Choose an agency that has mastered the art and science of PPC, and prioritises accountability and transparency–that’s us!

Unmatched Credibility Icon

Unmatched Credibility

By helping hundreds of businesses with exceptional results in PPC advertising management over the last 17+ years, we have earned our reputation for PPC success.

Agile Ad Optimisation Icon

Agile Ad Optimisation

We refine campaigns on the go, performing rigorous A/B testing and drawing insights from data. We respond to changes in your business goals and market trends in no time.

KPI-Tracking Icon

KPI-Tracking

We are obsessed with performance. Tracking KPIs like cost-per-click(CPC), click-through rates (CTR), and conversion rates is the cornerstone of our PPC excellence.

Strategic Bidding Icon

Strategic Bidding

We don’t let even one dollar of your advertising budget go to waste. We bid on the right platforms, placements, and keywords, striving tirelessly towards ROI maximisation.

Geofencing Icon

Geofencing

Our advanced geofencing capabilities transform your generic PPC campaigns like banners, carousels, video ads, and text ads into location-driven conversion magnets.

Transparency Icon

100% Transparency

No bluff, no surprises–we’ve got nothing to hide! We provide a complete picture of how your PPC budget is being spent by our experts and exactly what you are gaining from it.

PPC Audit

Wondering Where to Begin? Start With Our Free PPC Audit

It doesn’t matter whether you have already tried PPC before or are new to it–we will start with a thorough 360° audit of potential PPC opportunities for your business and take it from there. Get in touch with our experts right away!

Our Time-Tested PPC Management Process

Our PPC advertising management system is a unique combination of battle-tested strategies, client-centric approaches, ROI-driven tactics, and unparalleled experience.

  • Comprehensive Audit

    No two businesses take the same route to PPC. We start with a meticulous PPC audit including your goals, competitors, and industry trends, and chart a roadmap to make it happen.
  • Campaign Structuring

    Next, we clearly define the target audience, ad budget, ad format, and KPIs like click-through rate (CTR), conversion rate, CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
  • Implementation and Monitoring

    We then launch your ad campaign using a scalable PPC engine. Coupled with analytics integration, we refine ads and adjust bids along the way based on real-time performance data.
  • Honest, Periodic Reporting

    We seamlessly adapt our reporting frequency and structure to your needs. Our reports are detailed, insight-driven, and always reveal the real picture of your PPC progress.

Our Success Stories

Explore how we’ve helped clients increase traffic, improve conversion rates, and achieve measurable business growth

SEO PPC Wordpress Kitchen Design

QN Designs

QN Designs, a bespoke cabinetry and finishes company, sought to increase website traffic, build its customer base, and boost leads through a targeted PPC campaign. The company has grown significantly, expanding its showroom and operations, and needed a digital strategy to match.

55.13%

Reduction in Cost Per Conversion

131.43%

Increase in Clicks

Challenge

The client needed to boost online sales for their e-commerce store, which was struggling to convert high-intent visitors.

Solution

We created a comprehensive PPC campaign targeting highly relevant keywords and optimized the client’s landing pages for conversion.

"Webential has worked across our Google Adwords, Google Shopping Campaigns, Facebook Ads & SEO to deliver a holistic and results-driven digital strategy to support our company goals. With results that speak for themselves, the team are constantly seeking new ways to drive ROI and offer their advice at any given time. In an area that can be often difficult to navigate, Webential has provided professional guidance."

Just Sunnies
Just Sunnies
Kendell Bardenhagen

Take The First Step Towards Driving More Traffic and Conversions!

Fill out the form below, and our PPC experts will reach out to schedule a free consultation or audit tailored to your business. Let’s unlock the full potential of your online advertising!

Get Your FREE Digital Strategy Audit

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Frequently Asked Questions

How can PPC help my business stand out in a crowded market?

PPC advertising management gives your business the upper hand by ensuring priority placement of ads at the top of search results. With the ability to target specific demographics, behaviours, and interests, PPC campaigns offer highly targeted reach and immediate visibility. It ensures your message resonates with the right audience at the right time, maximising conversion at scale.

Better yet, you only pay for results! Goal-based budgeting means you’re charged only for actual clicks. With quick, targeted conversions, pay-per-click advertising quickly transforms interest into action. PPC services are also highly flexible, i.e., they offer complete control over budgets, campaign timelines, and ad formats. With measurable and auditable insights through analytics and A/B testing, you can track ad performance in real time and continuously refine campaigns for better results.

Lastly, its adaptability lets you respond quickly to market changes, keeping you one step ahead of competitors. In a crowded marketplace, PPC delivers not just visibility, but the ability to capture and convert your audience in a highly efficient and cost-effective manner.

What industries or business types benefit the most from PPC advertising?

There are no hard and fast rules. When implemented with the right blend of strategy and execution, PPC services can unlock growth for any industry.

However, certain sectors have traditionally been more proactive in leveraging the benefits of pay-per-click advertising, like eCommerce, local businesses, and service-based businesses. For example, an eCommerce PPC agency can target visitors with high purchase intent to drive sales for online stores, while local businesses can use geo-targeted PPC campaigns to reach nearby customers.

Businesses with seasonal demand (such as wedding services, event promotions, and flash sales) gain a significant edge with PPC advertising management. By delivering quick wins, PPC management helps capitalise on peak seasons and limited-time offers, connecting businesses with their target audience almost instantly.

What factors drive the success of a PPC campaign?

Since no two businesses can use the same PPC formula for optimum results, a thorough audit is an extremely crucial first step. The audit reveals the way forward, ensuring the alignment of PPC advertising with your goals and vision.

While strategic bid management and well-structured campaigns lay the foundation for maximising returns, effective PPC management also requires comprehensive keyword research for high-performing ad text and the development of visually compelling, click-worthy ad creatives.

From there on, the key factors driving the success of PPC campaigns include clearly defining the target audience with advanced filters and setting measurable, goal-based KPIs such as CTR (Click-Through Rate), conversion rate, CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend). Constant KPI tracking and agile ad optimisation are essential to fine-tune your PPC marketing strategy.

Lastly, it is extremely important to choose a PPC agency that practices 100% transparent reporting. Without honest communication and full accountability, even the best PPC agencies can fall apart.

How does Webential leverage audience segmentation to improve PPC campaign performance?

At Webential, we believe audience segmentation is key to delivering highly effective PPC campaigns that drive measurable results. By targeting the right audience segments with advanced filters like location, age, gender, profession, browsing history, behavioural patterns, interests, and more, our PPC marketing efforts deliver unparalleled precision.

For example, as a leading e-commerce PPC agency, we craft carefully targeted product ads that leverage high-performing keywords and compelling visuals to align with your audience’s demographics, purchase intent, shopping history, and online product browsing habits. For local businesses, we leverage geo-targeted segmentation through platforms like Google’s Local Services Ads (LSAs).

But Webential doesn’t stop at first impressions. Our PPC management team employs dynamic remarketing to re-engage visitors who didn’t convert on their initial visit, segmenting them using their actions to craft personalised follow-ups. Whether it's demographic segmentation, behavioural targeting, or interest-based campaigns on Meta, Google, and Bing, Webential ensures your PPC services are accurately segmented, targeted, and optimised for optimum results.

What role does A/B testing play in PPC advertising?

Have you ever wondered how to make your PPC campaigns more effective and efficient? A/B testing is your secret weapon for optimising pay-per-click advertising by comparing different ad elements–headlines, visuals, CTAs, and landing pages–to see which performs best. By revealing what resonates best with your target audience, A/B testing eliminates guesswork and transforms PPC campaigns into a powerful marketing tool.

A/B testing boosts metrics like click-through rates (CTR), conversion rates, and ROAS while enhancing campaign precision. Below are a few examples of how this works:

  • An e-commerce PPC agency can use A/B testing to compare 2 versions of a product ad to identify which version generates more views, clicks, and conversions.
  • What if an ad simply isn’t connecting with your audience any more? A/B testing ensures your PPC marketing adapts to changing customer behaviour by identifying the most engaging content, keywords, and formats.
  • Are your landing pages holding back conversions? Testing variations can reveal design and messaging improvements that maximise your ad ROI.

In conclusion, A/B testing ensures your PPC marketing adapts to evolving consumer behaviour and market trends, keeping your PPC services competitive and delivering the best ROI. It’s a cornerstone of successful PPC advertising management, ensuring campaigns consistently outperform the competition.

Can PPC campaigns be tailored for seasonal promotions or short-term goals?

Absolutely! PPC campaigns are perfect for seasonal promotions or short-term goals, offering speed, flexibility, and precision that’s hard to beat.

Want to drive holiday sales, capitalise on New Year vibes, or launch an exclusive event? With pay-per-click advertising, you can deploy tailored campaigns that deliver results exactly when and where they matter most. For example, an e-commerce PPC agency can craft a festive ad copy or attention-grabbing visuals to promote an online store’s seasonal offers for Christmas.

What’s more, PPC management gives you complete control. Imagine promoting a time-sensitive flash sale or a limited-time discount precisely when it can generate the maximum conversions. Once the window of opportunity passes by, you can pause or stop the ads so that your ad budget is not wasted.

In summary, PPC marketing ensures your ads show up when customers are most ready to buy. With real-time performance tracking, PPC services help fine-tune campaigns, ensuring a strong ROI even within a tight timeline. Ready to seize the moment? Let PPC advertising management take the wheel.

What are the latest trends in PPC advertising that businesses should adopt?

By adopting the following breakout trends, businesses can supercharge their PPC advertising management, stay ahead of the competition, and drive meaningful results:

AI-powered bidding:

  • Leverage AI to optimise bids in real-time, enhancing PPC management and maximising ROI with minimal manual effort.

Voice search and visual search:

  • As voice-activated devices grow, integrating voice search into your PPC campaigns is crucial. Visual search is particularly useful for e-commerce PPC agencies, enabling users to search with images.

Omnichannel integration:

  • Seamlessly connect your PPC campaigns across platforms like Google, Meta, and Bing for a consistent and unified customer experience. This multi-channel approach ensures you reach your audience wherever they are.

Responsive search ads:

  • These ads automatically adjust to match users' search queries, making your PPC advertising management more efficient by improving ad relevance and increasing click-through rates.

Video ads:

  • With video consumption on the rise, incorporating video ads into your PPC services can effectively engage users and boost conversions, especially on platforms like YouTube and social media.

AI for ad optimisation:

  • Leverage AI-powered tools to create compelling, high-performing ads and continually optimise your PPC campaigns, improving ad quality and targeting over time.

Integration of PPC and SEO:

  • Aligning PPC marketing with SEO efforts can amplify your visibility in search results. By using shared keyword strategies, you maximise your digital presence and reduce competition with organic and paid traffic working together.

Data privacy regulations:

  • With increasing concerns around privacy, it's critical to comply with regulations like GDPR and CCPA. Adapting your PPC advertising to ensure data protection will help build trust with customers and avoid penalties.

Collaborative filtering:

  • This technique allows for personalised targeting by analysing users’ past behaviours and preferences. Applying this to your PPC campaigns can help you serve the right ads to the right audience, enhancing engagement and conversion.

How does Webential deliver high-quality leads through PPC ads?

By combining advanced targeting, engaging ads, and continuous refinement, Webential’s PPC services are designed to generate high-quality leads that convert and grow your business.

  • Intent-driven targeting: By focusing on high-intent keywords, we ensure that your ads reach users actively searching for products/services you offer.
  • Audience segmentation: We fine-tune targeting using detailed demographics, behaviours, and geo-filters, ensuring your ads only reach the most relevant prospects.
  • High-converting ads: Our PPC management team crafts compelling ads with powerful copy and attention-grabbing CTAs, designed to attract clicks and engage users.
  • Optimised landing pages: Aligning landing pages with ad copy and user intent maximises conversion potential.
  • Dynamic remarketing: We re-engage users who’ve shown interest but haven’t converted yet, with personalised ads that guide them back to your site.
  • Continuous optimisation: Through A/B testing and ongoing campaign analysis, we refine strategies to improve performance, ensuring every ad dollar works harder for you.
  • ROI focus: We prioritise Return on Ad Spend (ROAS), ensuring that your PPC marketing efforts deliver leads that truly impact your bottom line.

What’s the difference between manual and automated bidding in PPC?

Whether you opt for manual bidding or automated bidding depends on your campaign's size, goals, and resources. To help you make the right decision, here’s a smart comparison between the two, crafted by our in-house PPC experts:

Aspect Manual Bidding Automated Bidding
Control Full control over bids for each keyword and ad group. Limited control; bids are adjusted automatically.
Best For Campaigns with tight budgets, small-scale campaigns, or when detailed adjustments are needed. Large campaigns where scalability across multiple channels is key.
Flexibility Flexibility to experiment with different bid strategies. Uses AI to automatically optimise bids.
Time Time-consuming; requires constant monitoring. Saves time; enables rapid ad implementation and results.
Efficiency Less efficient, especially in large campaigns. More efficient for large and complex campaigns.
Niche Markets More suitable for niche markets where a formula-driven approach doesn’t always work. Less suitable for niche markets due to unique trends and challenges.
Optimisation Requires manual adjustments for optimisation. Optimises in real-time based on data-driven goals.

How does Webential measure the ROI and success of a PPC campaign?

At Webential, a PPC campaign isn’t just about clicks. It’s about tangible, bottom-line results. Here are the key metrics we use to measure and improve the ROI and success of our PPC campaigns:

  • Click-Through Rate (CTR): We continually refine your messaging and targeting to keep those clicks coming.
  • Audience segmentation: We fine-tune targeting using detailed demographics, behaviours, and geo-filters, ensuring your ads only reach the most relevant prospects.
  • Conversion Rate: From sign-ups to purchases, we focus on turning clicks into real customers, ensuring your ads are driving the right kind of action.
  • Cost Per Acquisition (CPA): We track the cost to acquire each customer, ensuring that your PPC marketing efforts are budget-efficient while maximising conversions.
  • Return on Ad Spend (ROAS): PPC advertising management is all about maximising profits. We monitor how much revenue your ads generate versus what you spend, making sure every advertising dollar works hard for you.

By continuously optimising pay-per-click advertising based on these metrics, Webential ensures your PPC management drives measurable, long-term success that impacts both the short and long term.

How often will I receive reports on the progress of my PPC campaigns?

At Webential, our standard reporting practice for PPC campaigns includes detailed monthly updates, complemented by additional reports at key performance milestones. However, we know that every business has unique needs. Whether you prefer bi-monthly, quarterly, or custom reporting schedules, we’re happy to tailor our approach to suit your preferences. As a trusted partner in PPC marketing and PPC advertising management, we focus on delivering clear, actionable insights to help you achieve your goals.

We prioritise seamless communication, integrating with your preferred tools, be it project management platforms, email, or even straightforward Excel sheets. To ensure that you remain informed at every step of your PPC management, we provide transparent updates on campaign performance, and metrics like CTR, conversions, and ROAS. For urgent or high-priority matters, we also arrange teleconferences to address concerns promptly, ensuring that your pay-per-click advertising efforts stay on track and deliver measurable results.

What AI capabilities does Webential leverage for PPC success?

As a leading PPC agency, Webential uses AI to make your PPC campaigns smarter and more effective.

Our PPC management leverages AI-based predictive analytics to understand customer behaviour, allowing us to adjust bids in real time for the best results. With AI-driven smart bidding, we optimise your ad placements based on factors like location, device, and time, ensuring you get the most out of your ad spend. We also use AI-powered tools for dynamic keyword optimisation and automated A/B testing to continuously improve your campaign. This means your pay-per-click advertising performs at its best with the least ad investment.

Additionally, AI helps us create more targeted and personalised ads for different customer groups, increasing the chances of conversions. We also use AI-based retargeting to reach out to visitors who didn’t convert the first time, improving your sales potential.

In summary, by combining the superpowers of AI with our PPC marketing expertise, we ensure your PPC campaign runs efficiently, bringing in leads and driving growth with ease.