QN Designs
  • Industry


  • Competitiveness


  • Deliverables

    Content Creation, PPC

  • Technology

    Wordpress, PHP MySQL

Handcrafted turn-key solution ranging from concept content creation and PPC to help the client increase website traffic, build customer base and boost leads.

QN Designs was set up by Vincent in 2005 in the Morley showroom and workshop with the support of family and close friends. In the beginning, all the cabinetry and finishes were made by hand and assembled by QN Designs' stonemasons and cabinetmakers, which was slow and labour-intensive. Over the years, QN Designs’ have adapted to the industry's newer machinery and techniques and streamlined its process to become more efficient while maintaining the high-quality standards expected by its clients. With hard work and innovation, QN Designs expanded from a small family business and opened its new showroom in Malaga in August 2017.

QN Designs Home Page


  • The primary problems with the PPC campaign for our partners included high competition and high costs.
  • Their search campaign had click costs ranging everywhere from $4 to $6. Cost per conversion was through the roof with an average of $134, taking a huge chunk of profit out of each kitchen renovation service acquired from Google.

Objective and expectations

The main expected outcome of the project was setting up a number of carefully researched campaigns to drive more leads with an improved cost per conversion.

In PPC terms, this could be broken down into:

Increasing leads, CTR & conversion rate

Decreasing Avg cost, bounce rate & cost per conversion

Thus, our top objectives included the following:

  • In-depth market research
  • Understanding of the business
  • Understanding of the target audience
  • Detailed keyword research
  • Competitor research
  • Correct campaign setup
  • Proper campaign management

Our approach

In close communication with the client, we devised an approach based on:
  • Understanding their business model, goals and needs
  • Developing both short-term and long-term strategy
  • Looking for growth opportunities and aligning the campaigns with these findings
  • Regular revision and analysis of the account and campaign performance
  • coordinate our efforts in a way to facilitate increased leads
We focused on Search & Performance max campaigns as the main areas of improvement.
The main KPIs to keep track of were:
  • Leads
  • Conversions
  • CTR
  • Cost per conversion

Based on these criteria, our team has worked towards turning The QN design company’s account into an efficient and profitable paid media channel, using Google Ads.

Key Features

  • Live Chat Support Integration


  • SEO-optimised content for every page on the website.
  • Schema code update.
  • Ongoing support and maintenance.

Google Ads Result:

Looking at the six months comparison, overall leads have increased. Highlights from overall results between Jan 2022-June 2022 to July 2022-Dec 2022.

  • +131.43% Increase in clicks
  • -38.38% Decrease in Avg CPC
  • +217.83% Increase in goal conversions
  • -55.13% Decrease in cost per conversion
Google Ads Conversions Comparison Google Ads Clicks Comparison

Our Results

Clicks Per Month
Increase In Goal Conversions
QN Designs Case Study

Let's work together

Our partnership could be just the thing your brand needs.
Let’s start something new together. High five?

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