QN Designs PPC Case Study
QN Designs achieved 217.83% increase in paid conversions.
Country of Origin : Australia
Overview
QN Designs was set up by Vincent in 2005 in the Morley showroom and workshop with the support of family and close friends. In the beginning, all the cabinetry and finishes were made by hand and assembled by QN Designs' stonemasons and cabinetmakers, which was slow and labour-intensive. Over the years, QN Designs’ have adapted to the industry's newer machinery and techniques and streamlined its process to become more efficient while maintaining the high-quality standards expected by its clients. With hard work and innovation, QN Designs expanded from a small family business and opened its new showroom in Malaga in August 2017.
Handcrafted turn-key solution ranging from concept content creation and PPC to help the client increase website traffic, build customer base and boost leads.
Client
Industry
Deliverables:
Technology
Competitiveness
Website
Challenges
Objective and expectations
The main expected outcome of the project was setting up a number of carefully researched campaigns to drive more leads with an improved cost per conversion.
In PPC terms, this could be broken down into:
Increasing leads, CTR & Conversion Rate
Decreasing Avg cost, Bounce Rate & Cost Per Conversion
Thus, Our Top Objectives Included The Following:
- In-depth market research
- Understanding of the business
- Understanding of the target audience
- Detailed keyword research
- Competitor research
- Correct campaign setup
- Proper campaign management
Our Results
Our approach
- Understanding their business model, goals and needs
- Developing both short-term and long-term strategy
- Looking for growth opportunities and aligning the campaigns with these findings
- Regular revision and analysis of the account and campaign performance
- coordinate our efforts in a way to facilitate increased leads
The main KPIs to keep track of were:
- Leads
- Conversions
- CTR
- Cost per conversion
Based on these criteria, our team has worked towards turning The QN design company’s account into an efficient and profitable paid media channel, using Google Ads.
Key Features
- Live Chat Support Integration
Services
- SEO-optimised content for every page on the website.
- Schema code update.
- Ongoing support and maintenance.
Google Ads Result
Looking at the six months comparison, overall leads have increased. Highlights from overall results between Jan 2022-June 2022 to July 2022-Dec 2022.
- +131.43% Increase in clicks
- -38.38% Decrease in Avg CPC
- +217.83% Increase in goal conversions
- -55.13% Decrease in cost per conversion
Bargains Online
Bargains Online, originally an eBay seller, transitioned into a large online retailer with Webential's help. The project involved enhancing SEO, PPC, and website development to increase organic traffic and revenue significantly.
150% Increase in organic traffic
Strengthened customer base
400% Increase in revenue
Improved brand identity
Expanded product range and visibility
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