QN Designs PPC Case Study
QN Designs achieved 217.83% increase in paid conversions.
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Industry
Kitchen
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Competitiveness
High
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Deliverables
Content Creation, PPC
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Technology
Wordpress, PHP MySQL
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Website
QN Designs was set up by Vincent in 2005 in the Morley showroom and workshop with the support of family and close friends. In the beginning, all the cabinetry and finishes were made by hand and assembled by QN Designs' stonemasons and cabinetmakers, which was slow and labour-intensive. Over the years, QN Designs’ have adapted to the industry's newer machinery and techniques and streamlined its process to become more efficient while maintaining the high-quality standards expected by its clients. With hard work and innovation, QN Designs expanded from a small family business and opened its new showroom in Malaga in August 2017.
Challenges
- The primary problems with the PPC campaign for our partners included high competition and high costs.
- Their search campaign had click costs ranging everywhere from $4 to $6. Cost per conversion was through the roof with an average of $134, taking a huge chunk of profit out of each kitchen renovation service acquired from Google.
Objective and expectations
The main expected outcome of the project was setting up a number of carefully researched campaigns to drive more leads with an improved cost per conversion.
In PPC terms, this could be broken down into:
Increasing leads, CTR & conversion rate
Decreasing Avg cost, bounce rate & cost per conversion
Thus, our top objectives included the following:
- In-depth market research
- Understanding of the business
- Understanding of the target audience
- Detailed keyword research
- Competitor research
- Correct campaign setup
- Proper campaign management
Our approach
- Understanding their business model, goals and needs
- Developing both short-term and long-term strategy
- Looking for growth opportunities and aligning the campaigns with these findings
- Regular revision and analysis of the account and campaign performance
- coordinate our efforts in a way to facilitate increased leads
The main KPIs to keep track of were:
- Leads
- Conversions
- CTR
- Cost per conversion
Based on these criteria, our team has worked towards turning The QN design company’s account into an efficient and profitable paid media channel, using Google Ads.
Key Features
- Live Chat Support Integration
Services
- SEO-optimised content for every page on the website.
- Schema code update.
- Ongoing support and maintenance.
Google Ads Result:
Looking at the six months comparison, overall leads have increased. Highlights from overall results between Jan 2022-June 2022 to July 2022-Dec 2022.
- +131.43% Increase in clicks
- -38.38% Decrease in Avg CPC
- +217.83% Increase in goal conversions
- -55.13% Decrease in cost per conversion
Our Results
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