• Industry

    Automotive & Finance

  • Technology

    PHP, MySQL

  • Deliverables

    Web Design &


    3rd Party Integrations

Our professionals hand-crafted visually appealing web design and developed a robust website to help customers easily find the best caravans, campers, and motorhomes as per their very preference. Our experts also built a unique SEO Strategy to boost performance which ultimately resulted in 139% increase in the organic traffic.

The client has been a major caravan dealer in Sydney for the last 25 years. The client has been the only authorized dealer in NSW for providing new and second-hand Avan caravans, campers and motorhomes, Golf campers, and Knaus motorhomes at an affordable price. The client also provides finance-related services including caravan loans, motorhome finance, and trailer finance in no time.



  • The client’s website was a maze to navigate and failed to communicate the right products to their customers.
  • Conceptualize and build a user-friendly design for the client’s website.
  • Develop a customized and fully optimized website for a more functional approach.
  • Build a custom search engine on the website so the customers can easily find their preferred caravans.
  • Incorporate smooth 3rd party integration in the website.
  • Build a functionality where the visitors can use the filtration for searching new and second-hand caravans according
    to their preferences and budget.
  • Ensure smooth migration and relaunch without affecting the traffic, visibility, or revenue.
  • Absence of a powerful online presence led to less visitors on the website.
  • Eliminate redirects and optimize codes for the entire website.
  • Improve website load speed performance and conversion rates as compared to the old website.

What We Did

The client’s main goal was to build an intuitive web design for selling caravans, campers, and motorhomes at an affordable price. The client approached Webential to build a fully optimized and user-friendly website where the customers can easily find the desired product. They also wanted to add a custom search button and various other functionalities so that users can easily navigate through the entire website. Our professionals created a custom solution for them to be able to clearly communicate their unique value proposition and to really sell through their website.

Visually Appealing Web Design

After understanding the client’s goal, our experts began the UI/UX strategy phase. Since one of the client’s goals was to create a more engaging user experience, our designers planned interactive features that would engage, educate, and help their visitors to find the right products for their users.

After understanding the requirements, our designers jumped into wireframe audits. They looked at different wireframes and assessed them based on the vision for the site, the target audience, and the goals. Our experts had to craft an intuitive design that would enable maximum flexibility and customization. Our design team had the challenge of not only building a visually pleasing design, but also making sure that it worked for every foreseen situation.

Website Development

Our developers built a fully functional and optimized website with a custom search engine where the users can easily find their preferred caravans, campers, and motorhomes. Our developers also built a filtration functionality where the visitors can find their preferred desired vehicle on the basis of location, new or used, make, type, price preferences (minimum and maximum price), year preferences(minimum and maximum year) or even add any keywords.

Our website development professionals also created different web pages where the users can find the stock of new as well as vehicles. The client was also providing finance & loans for buying vehicles and our experts built inquiry forms for that as well.

Our team also built an entire separate webpage for demonstrating the latest offers going on upon the client’s website, which again has various filters to help users easily grab offers. Our team also built functionality to arrange an inspection of any used vehicle and inquiry forms to help users easily navigate through the website and get everything they require to buy the vehicle of their choice.

3rd Party Integration

Our experts have also integrated a 3rd party website called Stratton Finance to help users have an idea of the financial estimates like spending on services, weekly spending, etc after buying a particular vehicle. This provides approximate costs on the vehicle maintenance and helps users decide and choose the best according to their preference and budget.

Test & Launch

After receiving the content from the client & successfully adding it to the website, our team was able to start testing everything. With a fully responsive interactive site, our technical team extensively tested all the pages and features to verify the correct functionality of the entire site. They ensured the successful working of third-party integration and that everything was displayed according to the planning. After that, the site was launched on the client's server.

SEO Strategy

Our SEO experts conducted in-depth analysis and crafted a unique SEO strategy for Avan. The main goal was to enhance Avan’s online presence and bring more visitors to the website. Our SEO team conducted an in-depth SEO audit and assessment to identify their current website’s rankings. They monitored high-volume and high-traffic keywords. Our content writers drafted the entire content of the website. Our team also built a high-quality link profile, authoritative backlinks, and guest posts after optimizing Google My Business for local SEO. Our SEO experts updated the client’s website with an optimized homepage, several landing pages, and Call to Actions (CTAs).

Key Features

  • Custom website design & development
  • 3rd Party Integration


  • Visually Appealing Web Design
  • Website Development
  • Custom search engine
  • Filter Functionality
The Result


All of the time and efforts invested in the discovery process while creating a powerful UX strategy, design, development and SEO paid off in a successful manner in the end. The end result is a fully functional, optimised, and easy-to-use website that truly captures the personality, goals, and services of the client.

Such a deserving company has a skillfully crafted website that simply represents them as a true expert in their industry. Our entire team wrapped up the project with happy hearts. The client was so pleased with the results that he feels that this new robust website will be a key factor in taking their business to the next level.

  • 139% increase in the organic traffic
  • 179% increase in the conversion rate.
  • 22% increase in organic traffic within 6 months
  • 59% increase in organic traffic
  • #1 Google Ranking for various Keywords
  • 38% increase in inquiry phone calls
  • Spare parts conversions has increased by 45% and Caravan Enquiry conversions increased by 27%

Our Results

Rank On Google
increase in organic traffic

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