AvanCase Study

Visually Appealing Web Design

After understanding the client’s goal, our experts began the UI/UX strategy phase. Since one of the client’s goals was to create a more engaging user experience, our designers planned interactive features that would engage, educate, and help their visitors to find the right products for their users.

After understanding the requirements, our designers jumped into wireframe audits. They looked at different wireframes and assessed them based on the vision for the site, the target audience, and the goals. Our experts had to craft an intuitive design that would enable maximum flexibility and customization. Our design team had the challenge of not only building a visually pleasing design, but also making sure that it worked for every foreseen situation.

Website Development

Our developers built a fully functional and optimized website with a custom search engine where the users can easily find their preferred caravans, campers, and motorhomes. Our developers also built a filtration functionality where the visitors can find their preferred desired vehicle on the basis of location, new or used, make, type, price preferences (minimum and maximum price), year preferences(minimum and maximum year) or even add any keywords.

Our website development professionals also created different web pages where the users can find the stock of new as well as vehicles. The client was also providing finance & loans for buying vehicles and our experts built inquiry forms for that as well.

Our team also built an entire separate webpage for demonstrating the latest offers going on upon the client’s website, which again has various filters to help users easily grab offers. Our team also built functionality to arrange an inspection of any used vehicle and inquiry forms to help users easily navigate through the website and get everything they require to buy the vehicle of their choice.

3rd Party Integration

Our experts have also integrated a 3rd party website called Stratton Finance to help users have an idea of the financial estimates like spending on services, weekly spending, etc after buying a particular vehicle. This provides approximate costs on the vehicle maintenance and helps users decide and choose the best according to their preference and budget.

Test & Launch

After receiving the content from the client & successfully adding it to the website, our team was able to start testing everything. With a fully responsive interactive site, our technical team extensively tested all the pages and features to verify the correct functionality of the entire site. They ensured the successful working of third-party integration and that everything was displayed according to the planning. After that, the site was launched on the client's server.

SEO Strategy

Our SEO experts conducted in-depth analysis and crafted a unique SEO strategy for Avan. The main goal was to enhance Avan’s online presence and bring more visitors to the website. Our SEO team conducted an in-depth SEO audit and assessment to identify their current website’s rankings. They monitored high-volume and high-traffic keywords. Our content writers drafted the entire content of the website. Our team also built a high-quality link profile, authoritative backlinks, and guest posts after optimizing Google My Business for local SEO. Our SEO experts updated the client’s website with an optimized homepage, several landing pages, and Call to Actions (CTAs).