Paradise Kitchen
  • Industry

    Kitchen & Bathroom

  • Competitiveness


  • Deliverables

    Web Design &

    Development, SEO,

    Content Creation,

    Online Store Creation

    and Management

  • Technology

    Wordpress, PHP MySQL

Helping Kitchen Paradise since the last 8 years, Webential’s design, development and SEO services have enabled the client to escalate their business to the next level with an increase in traffic, conversions, and revenue.

For the last 30 years, Paradise Kitchen has been rendering a range of kitchen and bathroom products as well as services in the Australian market. They offer a variety of smart, elegant, modern contemporary kitchen designs that could fit any budget. They also render custom made kitchens with a decade of warranty on quality and craftsmanship. From ready-made kitchens to custom laundries to DIY products, Kitchen Paradise proffers everything that one needs for remodeling a kitchen or bathroom.

The client provided a range of affordable products but had poor online visibility and thus approached Webential to escalate their business.

Paradise Kitchen


  • Absence of a worthy online presence with low traffic, minimal visitors and fewer inquiries.
  • The client’s business belonged to one of the most competitive industries and thus required a top-notch solution to
    constantly rank higher.
  • To escalate the Page Authority (PA) and Domain Authority (DA) across the website.
  • Conceptualizing and setting-up a new SEO friendly website.
  • Ensure smooth migration and relaunch without affecting the traffic, visibility, or revenue.
  • Expand SEO strategy while emphasizing suburb pages.
  • Eliminate redirects and optimize codes for the entire website.
  • Build an online store section within the website and manage it effectively.
  • Enhance website load speed performance and conversion rates as compared to the old website.

What We Did

Paradise Kitchen approached Webential for an entire digital transformation of their business. The experts at Webential built the concept, design, and strategies after analyzing the Australian market and its demands. Our team also conducted detailed competitor analysis, and defined the target audience to deliver a result-driven solution.

SEO Strategy

The prime goal of the SEO strategy was to upscale Paradise Kitchen’s online presence and bring more visitors to the website. Our SEO experts conducted an in-depth SEO audit and assessment to identify their current website’s rankings. Our team monitored high-volume and high-traffic keywords. They also built a complete analytics and performance tracking setup so that the client could easily monitor their performance and return on investment (ROI).

Our team built a high-quality link profile, authoritative backlinks, and guest posts after optimizing Google My Business for local SEO. Our SEO experts updated the client’s website with an optimized homepage, several landing pages, and Call to Actions (CTAs). Our team also designed new landing pages with targeted keywords for various kitchen styles like Shaker Style Kitchens, Black and White Kitchens, Modern Kitchens, Hamptons Style Kitchen, French Provincial Kitchen, etc.

Web Design and Development

Our design experts planned, conceptualized, designed, and developed a new user-friendly website for the client. Our team took a complete backup of the client's old site, database, and assets. They directed old pages to their new destination so backlinks and visitors don’t get lost. This also enabled search engines to easily determine new destinations of the web pages. Our experts chose the least traffic time of the day for launching the new website although the site was offline for less than a second.

Our professionals also built a hyper-targeted SEO strategy specifically tailored across multiple locations. Although the client’s business belonged to a very competitive niche, our team ensured #1 page rank for business and high-volume keywords. The last step was to recognize industry-relevant opportunities to capitalise on peak periods and gain the most return from this SEO campaign.

Content Creation

Our content team wrote SEO-friendly content with high-ranking keywords to magnify the SEO strategy. After conducting extensive research on the target audience, our team wrote eye-dropping content that would simply grab the user's attention and enable them to explore more. They also added necessary CTAs to the entire website. Our content experts created well-chosen content that toed the line between traffic value and ranking difficulty. Also, they regularly added blogs related to latest kitchen trends, designs, layouts, etc. that would engage the audience. Our content experts also added FAQ sections on popular web pages like Kitchen Renovation, Small Budget Kitchen, Kitchen Benchtops, Outdoor Kitchens, etc.

Online Store Management

Our skilled developers built an online store on WooCommerce where the customers can directly buy anything they like. Currently, our experts are managing this online store for the client. Our team does the data entry of various products and manufacturers even today, thus saving time so that the client can focus on more important things. From up-to-date data management to inventory management, our team manages everything for the client.

Key Features

  • Custom theme design
  • Built and fully managed WooCommerce
    online store


  • Data Migration
  • Custom Web Design and Development
  • SEO optimised content on each page
  • Schema code
  • Online Store Development and Management
  • Ongoing Support and Maintenance
The Result


Our professionals delivered a driving-edge solution to escalate the client’s online presence and increase traffic. The client’s business boosted after this digital transformation. The client has trusted Webential for their SEO and online store since the last 8 years. We are proud to serve the best tour clients. Following were the results of our solution.

  • Secured top positions on Google for kitchen and bathroom keywords.
  • 38% increase in organic traffic improved.
  • 65% overall increase in the conversions.
  • 68% increase in organic conversions improved.
  • Recorded average organic traffic of 4150 visitors/month.
  • Increase in the website's Domain Authority (DA).
Google Organic Results of Store:
  • 29.64% increase in the organic traffic of Paradise Kitchen’s online store.
  • 21.45% increase in the organic revenue of Paradise Kitchen’s online store.
Organic Local Search Results:
  • 25% increase in organic local traffic.
  • 76% increase in conversions from organic local search.
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen
Paradise Kitchen

Our Results

Visitors Per Month
increase in Organic Traffic

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