How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

COUNTRY OF ORIGIN : AUSTRALIA

Dedicated WordPress DeveloperCase Study | Worthy Parts

Webential revamped the brand identity of Worthy Parts by building a driving-edge website.

Industry

Mining
Technology

WordPress
Deliverables

Web Design, Web

Development, 3rd Party

Integrations
Website

www.worthyparts.com

How Worthy Parts successfully designed and built a robust website within 1.5 months using our Dedicated WordPress Developer

Worthy Parts is a well-known and internationally recognized platform that sells parts, components, and machinery across the mining, earthmoving, and construction industries. The client renders refurbishing services to their customers. They also lend finance services to help them buy a new part of the machinery. They have been in the market since 2014.

PROBLEM

Challenge

The client wanted to quickly build a user-friendly website that could help their users find the right products. But they faced some challenges

Lack of Skilled Resources

The client wanted to develop a website on WordPress so that they can add more information or sections or products by themselves in the future. They were unable to find skilled resources that could meet their expectations.

High Employment Costs

The cost of hiring in-house talent in Australia exceeded the client's recruitment budget. It also increased overall costs for the company including infrastructure and hardware costs.

Freelancers Lacked Reliability

The client was in a dilemma of hiring a freelancer because they had unpleasant experiences working with the freelancers in the past. Hence they were in search of a reliable agency who can serve dedicated resources for their project requirements.

Quick Yet Quality-Results

The client wanted to complete the website design, development, and launch as soon as possible while maintaining top quality. They didn't want to waste time in long hiring or onboarding processes. Instead, they wanted a resource that would immediately join and start working from day one.

SOLUTION

What We Did

Engaging Web Design

The client wanted to offer exceptional user-experience that would engage, educate, and help their users find the right products. The client was very specific about the design they needed and hence they provided the wireframe. Then our resource built an intuitive design that was not only visually appealing but also made sure that it worked for every foreseen situation and exactly matched the client's design goals.

Website Development

Webential rendered a dedicated resource to the client as they needed a good quality website that can be built in a shorter time span. Our dedicated developer built a fully optimized website in WordPress. He is a highly skilled resource and had all the qualities that the client looked for in this project. He truly understood the client’s requirements and built a user-friendly website with custom plugins that could help manage search, product listings, product details, customer registration, checkout, payment gateway, and much more. The users can easily find and enquire about any mining parts, machinery, or equipment they need.

Our dedicated developer also built a ‘newsletter signup’ option so interested users can sign up for the WorthyParts Newsletter where they can receive the latest information about the auctions, industry news, latest parts & machines, or even parts clearance.

3rd Party Integration

Various 3rd Party Integrations like Stripe payment gateway, Integration with Odoo ERP, Constant Contact were included in the website to make it more user-friendly and smooth operations.

Test & Launch

Our dedicated resource was constantly communicating with the client to let them have an idea of the real-time progress. After completing the website design and development, our resource vigorously tested the website to make sure there are no bugs in it. The website was successfully launched after receiving approval from the client. A new website theme was also launched recently in March 2021.

SEO & PPC Support

The client also required another skill-set for supporting & maintaining their on-going SEO & PPC campaigns. Webential provided a skilled resource who could manage all their ad hoc tasks within a short period.

Key Features

WordPress website
3 Party Integrations

Services

Custom Web Design & Development
Ongoing Support and Maintenance
SEO & PPC

The Result

Achieved

Hard Work and Dedication Pays Off. At the end of the project, the client received an intuitive and robust website that exactly matched their imagination. The users can now easily navigate across the entire website to find parts that they require. Let’s have a look at the Key takeaways of the project:

Worthy Parts hired a dedicated resource from Webential on a full-time basis. The website design and development along with site launch was completed within 1.5 months.
The communication gap was never an issue because our resource regularly communicated with the client over Skype.
The entire project including task management, reports, etc. was managed on Asana - a remote project management tool. This way the client was fully aware of real-time reports.
The time-zone difference of 4.5 hours (India & Australia) was never a hindrance because our resource prepared reports and discussion points in advance so he could simply get feedback in the client's AUS timezone.
Our dedicated resource easily adapted to the company culture as language was never a barrier.
Webential exactly provided a skilled resource who fulfilled all the requirements of the client with proficiency. As a result, we have been working with them for the last 4 years and strive to work more.
Webential became a one stop shop for all their design, development and marketing resource requirements.

Our Results

1.5 _Month

website design and development
Along with Site Launch

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Dedicated WordPress DeveloperCase Study | Worthy Parts