How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

COUNTRY OF ORIGIN : AUSTRALIA

DecoglazeCase Study

DecoGlaze experienced 117%increase in Local Traffic, 240% increase in new users, and 36% increase in Revenue by adopting Webential’s driving-edge solution.

Industry

Home Improvement Business
Technology

WordPress, WooCommerce
Deliverables

Web Design,

Development, eStore,

SEO, SEM
Website

www.decoglaze.com.au

Rendered a personalised solution to the client ranging from alluring website design, WordPress website, content creation, strategic SEO, and SEM services to help the client build a powerful online presence, amplify their website traffic, build a strong customer base and boost leads.

DecoGlaze has been one of Australia's Leading Glass Splashback providers since 1998. The client renders robust services related to Home Improvement. They render a full spectrum of services to Kitchen Companies, Joiners, Carpenters, Commercial and Retail customers. The client has been a top-notch leader in the Glass Splashback industry and renders the highest quality products along with a total commitment to customer service. They cover all the postcodes in the Greater Sydney Area and have wide spreaded their services to the ACT, Hunter Valley, South Coast, Central Coast, Central West, and Central Victoria.

PROBLEM

Challenge

The client’s existing website was traditional, outdated, and failed to navigate the right products to their customers.
There were no proper CTAs on the website and it looked like an informative website.
Redesign an intuitive, user-friendly, and eye-pleasing website for a more functional approach.
Redevelop the website and draft content for an SEO-friendly approach.
Build an online store on the website to help the client sell their products easily.
Poor online presence resulted in minimal traffic, fewer visitors, and fewer inquiries.
Optimize codes for the entire website while eradicating redirects.
Enhance website load speed performance and conversion rates.
Lack of trust-building factor on the website for first-time users.
The company’s brand value was not clearly visible.

SOLUTION

What We Did

The client’s main goal was to completely transform the look and feel of their existing website while building a strong online presence. They wanted a user-friendly yet intuitive website to attract more users. Their previous service provider didn’t have the in-depth expertise in delivering SEO services. Moreover, they also provided delayed services. The client approached Webential for an outstanding solution that would solve all their challenges in one go and enable them to rank above their competitors. The creative minds at Webential rendered the client with an alluring and eye-pleasing website design, development, an online store, SEO, and SEM services to boost their website performance. Our professionals rendered a personalized solution for them to be able to clearly communicate their unique value proposition and to really sell through their website.

Alluring Website Redesign & Redevelopment

After understanding the client’s main goal, our designers started crafting a unique UI/UX strategy to render them the latest design that would attract more users and encourage them to stay more on the website. As one of the main goals of the client was to create a more engaging user experience, our designers planned interactive features that would not only engage and educate the visitors but also help them find the right information and product as per their requirements. Our experts jumped into wireframe audits, assessed them, and delivered outstanding new designs for their website. They had the challenge of not only building a visually pleasing design but also making sure that it worked for every foreseen situation.

Our expert developers then redeveloped the entire website on WordPress. WordPress offers a variety of options to quickly add content, new sections, images, etc. on the website as per the preference and needs of the client. They exactly wanted a website which could be easily managed by them. Our developers also built customized features where the users can change the colour of the splashbacks on the website to decide what suits best for their kitchen. Our specialists also integrated InfusionSoft (CRM) for the client to help them easily manage their marketing automation. Not only this, they also developed an online store on WooCommerce where the users can simply buy their desired products.

SEO & Strategy

Our SEO experts conducted an in-depth analysis and concluded that the client’s existing website had poor online visibility which resulted in a significant drop in the rankings. The main goal of the client was to build a powerful online presence and bring more visitors to the website while engaging them to stay more on the website. They crafted a unique SEO strategy for DecoGlaze.Our SEO team conducted a detailed SEO audit and assessment to identify their current website’s performance and rankings. They also conducted competitor analysis and monitored high-volume & high-traffic keywords. Our expert team built a high-quality link profile, authoritative backlinks, and guest posts after optimizing Google My Business for local SEO. Our SEO experts updated the client’s website with an optimized homepage, several landing pages, content creation, and engaging Call to Actions (CTAs).

Google Ads

Our SEM specialists implemented strategic campaigns to the target audiences from specific locations. They conducted extensive keyword research to target the right keywords for the business. They created relevant ads to reach out maximum customers by spending less money with less cpc. Our experts also tracked conversions including leads and phone calls. They optimized the campaign budget, ad copies and crafted specific landing pages for the Paid Campaign.

Facebook Ads

The main goal of the Facebook Ad Campaign was to generate leads from landing pages, target maximum customers by spending less amount, and generate relevant ads for different groups of audiences. Our paid ad specialist correctly implemented the campaign structure i.e. lead form campaign, instant experience campaigns, remarketing campaigns, etc. Just like Google Ads, they tracked conversions, optimized ad copy and campaign budget, created specific landing pages, etc.

Content Creation

Our expert content team hand-crafted SEO-friendly content with high-ranking keywords to amplify the SEO strategy of DecoGlaze. After conducting extensive research on the target audience, they drafted alluring content for the entire website in a way that encouraged users to explore more services and products. They also added attractive CTAs and blogs to the website. Our content experts created well-chosen content that toed the line between traffic value and ranking difficulty. Our content writers also added FAQs to help customers gain correct information about their service offerings.

Key Features

WordPress Website
Website redesign
Content Creation
WooCommerce Store
Facebook Ad Campaigns
InfuSoft Integration

Services

Visually Appealing Web Redesign & Redevelopment
SEO optimised content on each page
SEO to boost online presence
Ongoing Support and Maintenance

The Result

Achieved

Our team of professionals rendered a personalized website redesign and redevelopment solution to the client while assisting them to accelerate their online presence. Our experts traveled that extra mile to leverage everything that the client needed to boost their presence, increase users, and magnify conversions. Our deliverables went beyond the client’s expectations and truly served the purpose. Have a look at the incredible results of our solution and strategies:

SEO Results