How Webential Helped Paradise Kitchens Achieve 72.06% Traffic & 70.59% Kitchen Enquiry Growth
With over 13 years of collaboration, Webential has helped Paradise Kitchens improve their online performance through expert design, development, and SEO. This ongoing partnership has resulted in consistently stronger website traffic, higher conversion rates, and increased revenue.
Client Overview
For 30 years, Paradise Kitchens has delivered a comprehensive range of kitchen and bathroom products and services throughout Australia. Their offerings include:
- Smart, elegant, and modern contemporary kitchen designs to suit any budget.
- Custom-made kitchens backed by a 10-year warranty on quality and craftsmanship.
- Ready-made kitchens, custom bathroom vanities, custom laundries, and DIY renovation kits.
Despite Paradise Kitchen’s affordable, high-quality offerings, their online visibility was limited. To increase their digital presence, reach more potential customers, and convert visitors into leads, our client, Paradise Kitchens, approached Webential.
Client
Industry
Competitiveness
New Platform
Deliverables
Website
The Challenges
Poor Lead Conversion:
Our client’s (Paradise Kitchens) existing website attracted visitors but failed to convert them into enquiries or bookings. The website’s user experience did not reflect the premium quality of their products and services.Risk-Free Relaunch:
The site needed to be migrated and relaunched without losing existing search visibility, traffic or revenue.SEO-Friendly Site Structure:
Our client required a new website architecture built from the ground up with SEO best practices in mind.Performance & Conversion Improvements:
The redesigned website’s goals included enhancing page-load speed, improving mobile responsiveness, and boosting overall conversion rates compared to the outgoing site.
Solution Implemented
What We Did?
To overcome the challenges, Webential implemented a full-scale digital transformation strategy, covering design, development, SEO, and ongoing store management using the e-commerce platform ‘WooCommerce’.
SEO Strategy
SEO-First Redesign:
- Retained all high-performing URLs to preserve SEO equity.
- Implemented 301 redirects for any URL changes.
- Optimised site speed through image compression, code minification, and browser caching.
Keyword-Rich Content Updates:
- Performed in-depth keyword research for kitchen and bathroom categories.
- Updated key pages using relevant search terms.
- Focus phrases included “custom benchtops” and “kitchen sink mixer taps”, placed where contextually relevant.
Technical SEO & Schema:
- Added structured data (Product, Review, FAQ schemas) to boost rich-snippet potential.
- Conducted a comprehensive technical audit to resolve crawl errors, optimized metadata, and ensured the site was fully crawlable.
Competitor Analysis & Menu Restructure:
- Analysed top competitors to inform an SEO-friendly navigation hierarchy.
- Merged overlapping product categories in the menu.
- Created a cleaner navigation structure to support search visibility and user journeys.
Content Consolidation:
- Merged thin or duplicate pages into category-specific hubs.
- Removed repetitive content across product sections.
- Focused on Kitchen Appliances, Kitchen Benchtops, Kitchen Sinks, Bathroom Accessories, and Bathroom Shower Screens for SERP.
Enhanced Internal Linking:
- Placed in-content links across key service pages on the site.
- Used CTAs to guide users toward quote and contact points, which increased revenue.
- Installed Microsoft Clarity tool to track user behaviour via heatmaps and session recordings.
Website Redesign & Development
Technical Audit & Crawlability:
- Verified robots.txt file, XML sitemaps, and key schema markups.
- Fixed broken 4xx and 5xx links across the site.
- Ensured clean crawl paths before relaunch of the website to avoid indexing issues.
Speed & Mobile Optimisation:
- Applied lazy loading to images across all pages.
- Deferred JavaScript that wasn’t essential for first paint.
- Achieved better Core Web Vitals by improving load times and mobile responsiveness.
Conversion-Focused CTAs:
- Added site-wide “Get a Quote” and “Book Consultation” buttons.
- Removed cluttered quote forms from multiple pages.
- Merged them into a single, simplified form to reduce drop-offs and improve usability.
Unified Gallery Page:
- Replaced separate showcase pages with one dynamic gallery.
- Enabled filters for kitchen, bathroom, and laundry projects.
- Highlighted real work to improve trust and provide visual proof of expertise.
Navigation Refresh:
- Restructured the menu to make browsing more intuitive.
- Grouped products, services, and help content cleanly.
- Improved category access by aligning layout with common user flows and site goals.
Managing Online
E-commerce Platform
Our development team enhanced the client’s WooCommerce store to enable direct online sales:
- Custom Theme Development: Our team crafted a custom theme reflecting Paradise Kitchens’ brand identity.
- Inventory & Data Entry: Our team enters product data and uploads product images on an ongoing basis. We also manage inventory to keep product listings current.
- Performance Tuning: Our team optimised database queries, reduced plugin bloat, and integrated a CDN (Content Delivery Network) for faster load times.
- Continuous Maintenance: Our team looks into regular updates, security patches, and feature improvements to ensure a seamless shopping experience.
Key Features
- Custom theme designed to match the brand and boost SEO
- Faster, smoother WooCommerce shopping experience
- Easy-to-use navigation and better user flow
- Clear call-to-action buttons and a photo-rich gallery page
Services
- Custom website redesign and development.
- Data migration and clean-up.
- Create SEO-optimised content for each page.
- Ongoing support and maintenance.
The Result we Achieved
Combining a robust SEO strategy, user-centric design, and careful e-commerce management, Webential helped Paradise Kitchens transform their digital footprint, driving significant traffic growth, leads, and revenue.
Before & After:
Website Design & Development Changes
Before
After
Handles and More
Handles and More is a proudly Australian-owned business that has become a trusted name for high-quality handles and knobs. Based in Sydney, Handles and More offer a wide variety of modern and stylish products, with the convenience of nationwide shipping to customers across Australia.
313.33% Increase in organic revenue
168.92% Rise in organic conversions
First page Google rankings for 120+ keywords
113.93% Increase in organic sessions
Enhanced User Experience
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