Skin Matrix Case Study
Enabled Skin Matrix to escalate their Brand Identity and drive heaps of traffic resulting in more than $100,000 Revenue.
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Industry
Beauty & fashion
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Technology
Magento
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Deliverables
SEM,
Theme development,
Performance Tuning
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Website
The first goal was to perform a migration of the website from Magento 1.9.3.1 to the Magento 2.2.0 platform. This idea was to help our client move the site to a newer more robust platform version with all it’s advantages, as well as preserve all the integral business data like customers, products etc.
The second goal was to create new designs for the website meeting Magento 2 best practices, but keeping the existing and recognizable look and feel of the brand from Magento 1 to Magento 2.
Challenge
Migration from Magento 1 to Magento 2 was quite a complex, challenging, and time-consuming process that included the migration of:
- Orders, invoices, shipments
- Customer data
- Notification data
- Product & category data
- Custom data (e.g. Reward Points)
- Code migration
What We Did
The development team encountered challenges with the Data Migration Tool and found that it had a number of shortcomings.; so the team amended this tool to work for us.
Configured Cloudflare with traffic and firewall rules to manage trusted traffic to the website and the site runs at optimal speed.
Here’s the low-down of what we achieved with Facebook and Google Ads
- 14X ROAS in November generating $100,000+ revenue with $6973 in ad spend
Our Results
$100,000+ revenue
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