Ecommerce SEO: How Online Stores Can Drive Organic Traffic
Marketing, SEO

Ecommerce SEO: How to Drive Organic Traffic and Revenue

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Ecommerce SEO

Today, various small and medium-scale eCommerce businesses don’t go for local SEO services or eCommerce SEO services when their business is performing well. But even a local eCommerce company needs SEO to reach out to a larger audience and convert them.

If you don’t know the advantages of hiring an eCommerce marketing company, this entire blog is just meant for you. Search engine optimization has a very simple strategy. 

SEO helps you to get more visibility on Google SERPs. With superior SEO steps and a driving-edge strategy, your website can rank at the top of the search engine result pages. So when your website ranks higher, you will get more leads, customers, and conversions. 

Even for small enterprises, increasing revenue and profits is the main goal. That’s why small businesses go for local eCommerce SEO. It is a comprehensive and powerful strategy that not only brings traffic to your online store but also creates unique brand awareness and visibility. 

Benefits of Hiring An SEO Agency

You need to hire a reliable SEO company that renders end-to-end, high-quality, and result-driven SEO services for your eCommerce website/online store. Their SEO experts can help you escalate your online visibility. Below mentioned are a few benefits of hiring an SEO agency for your online store:

  • Enhance Online Presence
  • Beat The Competitors
  • Be An Authoritative Brand
  • Long-term Business Growth
  • Elevate User Experience
  • Fill the Marketing Funnel
  • Escalating Content
  • Expanding Remarketing Audiences

Strategies to Drive More Organic Traffic And Revenue

1.Website Optimization

It is necessary to make sure that you have the right and relevant keywords for your website. You can simply use keyword research tools to find industry-relevant keywords for your business.

It is essential to understand your customers. Think of how you would search for something if you were the customer? You will get many phrases that can be used for your SEO.

Also, you can build different navigational and informational keywords to get more leads for your website. You can have a look at competitors’ websites and keywords for it. 

Once you find relevant keywords, you can optimize your website content along with meta titles and descriptions for each web page.

2.Superior User Experience Via Product Page

After incorporating all the necessary keywords, you need to optimize your product pages to offer an extensive experience to your users.

You need to implement Expertise, Authoritativeness, and Trustworthiness in your web pages. 

The content on your website must be highly relevant, informative, and high quality to ensure that Google considers it to rank your pages accordingly. If you want to rank higher on search engines, you need to post valuable content for your users. It’s important to be informative and truthful with your audience. 

You can also add a lot of images, video tutorials, quotes, reviews, ratings, product descriptions, product features, and much more to make your product page more pleasant for your users.

3.Use Structured Data Markup

When you search for a certain product, for instance, women’s tops, you might have seen individual results with short descriptions, ratings, reviews, and pricing. When you click on any of these results, it will redirect you to the respective shopping website.

It is known as structured data markups. You don’t even have to visit the page to know more about that particular product. You can simply reveal details in the markup only. You can rank for rich snippets (Google’s search feature) by using structured data markups.

The users also look for ratings and reviews before purchasing any product. Hence, when your product appears in the search results with the price and ratings, you have a higher chance of getting more leads.

4.Fix Broken Links And Optimize 404 Page

It is necessary to find and clean up broken links on your website. Broken links are not good for your SEO strategy. It affects the performance of your website and also offers a poor user experience to your website visitors. Your users will leave your website and may never return back if you have interlinked broken pages and categories. 

Get professional SEO services to get rid of broken links on your website. The experts use various tools like Ahrefs, Semrush, or Moz. Even after that if you miss some broken links, you can use an optimized 404 page to easily navigate your users to other website pages.

5.Use HTTPS For Elevated Security

If you are the owner of an eCommerce store, your main aim is to collect the personal information of your customers and keep it safe and secure. It is necessary to keep their data safe and encrypted to make them feel safe while visiting your website.

If the customers don’t feel safe, they might leave your website and never return back. Google declared HTTPS as a ranking factor and simply indicates that your website is secure.

Most of the eCommerce development platforms offer SSL standards. You can simply get it to make sure that your visitors trust your website.

6.Good Page Loading Speed

Did you know that a 1-5 second increase in the page load time increases the bounce rate by 90%? Also, 53% of website visitors will leave pages that take more than 3 seconds to load.

Hence, if your website has product pages that take more time to load, your visitors might leave your website and never return back. You need to work on the page loading speed of your product pages.

This can be done by reducing the image file sizes, minimizing Javascript and CSS, or adding lazy loading to speed up your page.

Wrapping Up

No matter whether you own an established eCommerce store or are a startup, an eCommerce marketing company can provide professional SEO services for your website. Creating and implementing a robust eCommerce SEO strategy can offer myriad benefits. 

You can hire SEO experts who have the right knowledge and skills to help you get the best outcomes. It is necessary to ensure that the digital marketing agency you hire is reliable and has a promising portfolio.

Read More: 7 Benefits of Mobile-First eCommerce Site Design

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