White label SEO is a term used to describe a type of service wherein a company hires an external agency or company to work on their behalf, providing SEO services under their brand. The company hires an external agency or company to sell SEO services to their clients without disclosing the identity of the external agency or company behind the work. So it can help your company provide new services to your clients without investing the time and expense of hiring new employees and building a new SEO department.
As clients are looking for a one-stop digital agency for all their digital marketing needs, you may be losing clients without knowing it. With white-label SEO, you can fill that gap in your services flawlessly.
Understanding White Label Search Engine Optimisation
In digital marketing, white labelling refers to outsourcing your SEO services to another external company or agency specialising in SEO. The client deals with you, but the SEO work is being done by someone else behind the scenes.
Is It Worthwhile To Use White-Label SEO For Your Company?
White-label SEO can help small marketing agencies offer “big agency” services. You only have to pay for the services your clients require, which takes away your worries about the expenses of hiring and training full-time employees by paying taxes and providing benefits. Outsourcing SEO services also lets you match expenses with business demand; for instance, with lower costs during slow times and ramping up during busy periods. Conversely, a permanent SEO team means expenses remain unchanged during high demand and slow times.
White-label SEO also provides access to partner firms’ expertise and experience, and you don’t have to keep your employees updated on the latest SEO best practices, which becomes the responsibility of your partner firm.
How Does White Label SEO Work?
With white-label SEO, you become your clients’ main point of contact, but your white-label partner firm does the SEO work.
You’ll give your partner firm the client’s information. They then carry out an SEO Audit of the client’s website and other online pages, identify the best topics and keywords for those pages, develop an SEO strategy, and execute it by improving the technical elements of existing website pages, creating new optimised content, and adding backlinks to the existing content.
Your partner firm will give you a monthly report outlining all the work they’ve done for your client during that period.
Some Examples Of White Label SEO in Practice:
- A client of yours, having a local chain of Italian restaurants, wants to improve their visibility in local search results. Your partner firm develops and implements an SEO plan focusing on local keywords to boost the restaurant’s local search ranking.
- A client of yours is worried about their dropping search engine rankings. You suggest an SEO audit and strategy and contact your partner firm for help. They complete the SEO audit and recommend updating technical, on-site web page elements and adding fresh backlinks to the existing content.
- Another client needs help updating their digital marketing plan and understanding their audience. With your white-label partner’s assistance, you provide them with easy-to-read reports showing which keywords their website visitors use and a brief demographic profile of their site visitors.
Benefits of Using White Label SEO:
Offer Affordable Solutions to Your Clients
With white-label SEO, you can provide affordable solutions to your clients. Thus, by outsourcing SEO services to an external company, you can take advantage of their economies of scale, lower costs, and provide a more attractive package to your clients. It will help you to win price-sensitive clients, keep existing ones, and increase profitability.
Provide Quality Services to Your Clients
Outsource your SEO work to an external company and leverage their knowledge, expertise and resources to provide quality services to your clients. It can help improve client satisfaction, foster a healthy and long-term relationship, and increase recommendations.
Lend Comprehensive Services to Your Clients
You can provide comprehensive services to your clients when you outsource your SEO work to a white-label SEO services provider. Furthermore, you can win and retain new clients by adding SEO services to your portfolio. With white-label SEO services, you can build a loyal client base, grow your revenue and enhance your reputation in the market.
Allows You to Focus on Your Core Business Activities
White-label SEO lets you focus on your core business activities without worrying about the intricacies of SEO. That means you can outsource SEO work to an external company and free up your resources to focus on your core business activities. It can help you to improve your productivity, curtail your overhead costs, and increase your profitability.
Increases Your Flexibility
Outsourcing SEO work to an external company allows you to adjust your service offerings according to the changing market demands without investing in new resources. It can help you stay active, respond to market changes, and maintain competitiveness. Thus, white-label SEO can help you to increase your flexibility.
Access to Advanced Tools & Technologies
White-label SEO can help you to access advanced tools and technologies. By outsourcing SEO work to an external company, you can leverage their investments in cutting-edge technologies, software and tools. Thus, it can help you improve the quality of your services, increase efficiency, and remain on top of the competition.
Helps You to Scale Up Your Business
Outsourcing SEO work to an external company lets you expand your service offerings without incurring extra overhead costs. It can help you to reach more clients, grow your business and increase your revenue. Thus, white-label SEO can help you to scale up your business.
White-label SEO can help your company thrive by helping you to concentrate on your main business activities, offer comprehensive and quality services, provide affordable solutions, improve your flexibility, access advanced tools and technologies and scale up your business. By partnering with a dependable and reputable service provider, you can unlock the full potential of your business and achieve your business’s growth goals.
Get In Touch with Webential
Are you looking to improve your client’s online presence and increase their revenues? Webential provides comprehensive and affordable white label SEO services tailored to your client’s needs. You can benefit from our vast experience and proven track record in SEO while maintaining complete control over your client relationships. Contact us to discuss your project today.