Dedicated Resource Case Study | Bargains Online
Our dedicated resources not only designed an alluring website for the client but also integrated Neto. They provided driving edge SEO & Google Ads services to help them increase revenue by 100.51%
Country of Origin : Australia
Overview
Bargains Online, a leading name in Australia’s retail and eCommerce space, was looking for an end-to-end digital solution to streamline operations and enhance online performance. With the need for a centralised platform to manage products, stock, and marketplace channels, the client faced challenges in finding skilled and cost-effective resources.
The results speak for themselves—with over 100% growth in organic revenue, improved site conversions, and increased traffic, Bargains Online experienced a digital transformation that exceeded expectations.
Industry
Competitiveness
Deliverables
Technology
Website
Problem
Challenge
The client wanted an all-in-one solution where they could manage everything in one system. From product management to stock management as well as market channel management, they required a system to handle everything. But they couldn't find any skilled & technical resources who would fulfill the requirement.
High Costs
Finding and recruiting highly-skilled employees was another challenge as it was exceeding the company's budget. Cost-effective resources had lower skill-set and couldn’t match client’s expectations.
Need of Reliable Partner
As the client required an all in one solution for all their business needs, they wanted a reliable partner who would provide dedicated resources that would work just like the client's own in-house team.
Solution
What We Did
Alluring Website Design
The client’s main goal was to craft an alluring web design that would attract the users and enable them to explore more products. Their main goal was to build an attractive and user-friendly website where users can easily navigate. We rendered dedicated designers who exactly designed the website as per client’s expectation.
Website Development
Our dedicated developers rendered a customized website to the client while integrating customized themes as per their requirements. Our website development professionals also customized the search engine in the website to synchronize it with different categories of the product that the client offered. The website was customized in such a manner that users could easily find cost-effective products across Australia.
Neto Integration
Upon understanding the client's requirements, our dedicated resources suggested they migrate their online store to Neto. It is a feature rich out of the box solution. A powerful retail management platform that is fully managed and supported by a team in Australia. This system enabled the client to overcome their inefficiencies, improve his workflows and build better business opportunities.
Our dedicated resources took care of the entire digital set up; moving the store’s data into Neto, setting up marketplace channels, connecting Neto to their accounting platform, Xero, as well as helping to optimise the business; advising on best practice workflows and warehouse setups. They also rendered data product management, ebay listings management, stock management, shipping updates, and marketplace channel management via a custom built system.
Content Creation
Our content team wrote SEO-friendly content with high-ranking keywords to magnify the SEO strategy of Bargains Online. After conducting extensive research on the target audience, our dedicated resource drafted alluring content for the entire website in a way that encouraged users to explore more products. They also added eye-catching CTAs to the website. Our content experts created well-chosen content that toed the line between traffic value and ranking difficulty. Also, they regularly added blogs related to the latest products. Our content experts also added FAQs to help customers gain correct information about their products.
3rd Party Integration
The solution also included 3rd party integrations which would enlist client’s data on other websites and vice versa. Our resources worked upon automatically pushing links to various marketplaces.
Google Ads
Various Google ads with creative content were run to bring more traffic and conversions to the website.
On Going Support
Our dedicated resources still rendered ad-hoc support to help the client manage the website. They also conducted performance tuning to help the client gain insights upon site performance as well as sales performance.
The Result
Achieved
The client was impressed after hiring dedicated resources as they solely worked for the client’s project and fulfilled every requirement. As a result, we still provide support for their various operations. Have a look at some of the results:
SEO Results ( Yearly Comparison 2019-20)
- 100.51% increase in the Organic Revenue.
- 74.76% increase in the Total eCommerce transactions.
- 5.31% increase in the eCommerce conversion rate.
- 65.94% improvement in the Google organic traffic.
PPC Results (Yearly Comparison 2019 - 2020)
- 173.54% increase in revenue.
- 82.95% increase in the conversions.
- 34.44% reduction in the average cpc.
- 0.22% increase in conversion rate.
- 108.28% increase in the clicks.
Secured top position on Google SERP for some of popular keywords:
Turbo Scaffolding (ERP System)
Turbo Scaffolding needed a tailored ERP system to manage inventory and stock seamlessly. Webential provided a custom cloud-based ERP solution integrated with Xero, ensuring a paperless process and real-time stock management for the client.
Comprehensive cloud-based ERP system
Dedicated support team for ongoing updates
Real-time stock level management
Integration with Xero accounting
Improved business efficiency
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