How Webential increased Fireplace Masters organic traffic by 194.18%.

Ranked 90+ keywords on the #1 Page on Google.

Country of Origin : Australia

The Client Overview

Fireplace Masters is a trusted business based in Illawarra, with over 40 years of experience in sales, service, and installation of fireplaces. They offer an extensive selection of high-quality fireplaces, including freestanding and inbuilt options from well-known brands such as Masport, Regency, Lopi, Heatmaster, Blaze, and more. Their expert team is also available to help with repairs and servicing, ensuring that your fireplace operates efficiently and safely.

Technology Overview

Client

Fireplace Masters

Industry

Home Heating, Fireplace

Deliverables

SEO Services

Technology

WordPress

Website

www.fireplacemasters.com.au

Why Did We Do This?

The Objective

Fireplace Masters wanted to implement a strategy that would help them improve their organic traffic and conversions. Apart from that, the core objectives were:

Increase organic traffic and leads.

Create and optimise local suburb pages for geographical keyword ranking.

Increase visibility on the 1st Page of Google SERP for non-branded and niche-related keywords.

Improve the technical stability of the platform to enhance crawling and indexing.

Improve the visibility of blogs.

Campaign Results

Organic Traffic Increased

Keywords Rank on 1st Page of Google

Organic Leads Increased

What Inspired Our Actions?

The Challenges

Given below are the challenges Webential faced while implementing the SEO strategies:

The client wants to rank for niche-specific keywords and optimise their existing website to attract a large customer base.

Despite having a high-quality product range, the site struggled to rank for branded and non-branded keywords for gaining organic traffic and attracting new customers.

The existing site had many technical flaws, including mobile optimisation and content issues.

The client wants to improve the overall website user experience.

Keyword cannibalisation issues.

How Did Webential Help?

Our Strategy & Solutions

We began our action plan to resolve these SEO challenges.

Website Redesign & Migration

We rebuilt the site from the ground up, creating a fully SEO-optimised platform that enhances user experience and search engine visibility. The new design is more appealing and structured to drive more organic traffic.
On-Page SEO Changes

We implemented crucial on-page SEO improvements, including keyword-rich meta tags, optimised headers, schema markup, and better internal linking. These changes ensure that search engines can easily understand and rank the website higher for relevant keywords.
Technical SEO

We established a solid and healthy website structure, ensuring fast load times, mobile-friendliness, and overall technical soundness. This groundwork improves site performance and helps maintain a strong presence in search results.
High-Quality Content

We developed relevant content that provides value to users, helping them find the information they need, improving website engagement. The content strategy focuses on addressing common user queries and offering insightful information.
Link Building

We acquired high-quality links from relevant websites to improve website authority and search engine rankings. These backlinks improved website credibility and drove referral traffic from reputable sources.
Call to Action (CTA):

We implemented a clear and productive Call to Action (CTA) to engage visitors and drive conversions. These strategically placed CTAs guided users to take desired actions, enhancing overall engagement and increasing sales.

ROI Exceeded Expectations

The Results

The site witnessed an incredible growth.

Our thorough SEO strategy delivered remarkable outcomes. The website saw a significant increase in organic traffic and conversions. Primary targeted keywords performed well in search rankings, with many achieving top positions in the first page on Google.

Increase in Organic Sessions

Increase in Impressions as Compared to the Previous Period

Keywords Rank in 1st Page of Google

Increase in Total Clicks as Compared to the Previous Period

Increase in Organic Conversions

If you want to increase organic search traffic for your website, feel free to check out our SEO services or Contact Us here.

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