Kredence Global’s 50% Growth Story: Scaling with a Smarter Website
How Webential Transformed Kredence Global’s Digital Presence into a Lead-Generating Powerhouse
Country of Origin : Australia
Overview
Kredence Global, a virtual assistant agency, needed more than just a website; they needed a high-performing digital sales engine. With growing demand for virtual assistants across admin, legal, finance, and IT, their online presence wasn’t converting. The goal was clear: position Kredence as Australia’s go-to virtual assistant partner with a website that sells.
We stepped in to deliver a fully re-engineered platform focused on leads, trust, and clarity. The result? A powerful, scalable site that sells services and builds credibility across industries.
Client
Industry
Competitiveness
Technology
Website
Deliverables
The Objective
Kredence Global needed more than just a digital brochure; they needed a performance-focused platform built to attract high-value clients, convert interest into leads, and support rapid growth across multiple industries. Our key goals:
Turn visitors into clients
Create a website built for conversion, not just traffic. Kredence needed a platform that turns interest into action and enquiries into engagements.
Speak to the right industries
Target high-value sectors like legal, finance, IT, and administration with messaging that feels relevant and is built for their needs.
Remove confusion, drive clarity
Restructure content and user flows so visitors immediately understand what Kredence offers and how to get started.
Build credibility from the first click
Position Kredence as a trusted provider for sensitive and professional services by reinforcing privacy, compliance, and quality.
Enable growth without rebuilding
Develop a backend flexible enough to support new services, higher traffic, and more clients without slowing down the business.
Capture more leads, more often
Introduce clear service breakdowns, persuasive content, and enquiry points that convert interest into real business.
The Challenges
As we rebuilt Kredence Global’s digital presence, we uncovered several core challenges that were holding the brand back.
Scattered Messaging = Confused Visitors
Users couldn’t tell what Kredence offered, who it was for, or why it mattered. No direction, no action.
Generic UX for Specialised Services
Bookkeeping clients saw the same flow as legal teams. No relevance, no results.
No Sales Pathway
The site lacked structure, had no persuasive content, had no clear funnel, and had no urgency to convert.
Low Trust in High-Stakes Niches
Legal and financial users need reassurance. The old site offered none, no proof, no compliance messaging, and no authority.
Unscalable Tech Stack
The backend was slow, bloated, and hard to manage, blocking new offerings and making growth painful.
What We Delivered
The Solution: A Platform Built to Convert
We didn’t just give Kredence a new look; we built a system designed to attract, inform, and convert.
High-Converting Pages for Every Service
We reorganised the website around clear service categories like Admin, Legal, Finance, and IT. Each category features focused content, strong calls to action, and custom enquiry flows that attract and convert prospects smoothly.
Industry-Focused User Journeys
We developed segmented user journeys personalised to different industries. Law firms, eCommerce teams, and financial services receive targeted messaging and workflows to increase engagement.
Clear Messaging That Sells
Kredence is presented as the go-to solution for time-consuming tasks with benefit-driven language. This highlights the value clients gain from virtual assistant services.
Trust Elements Where They Matter
Client testimonials, service guarantees, privacy policies, and success stories are strategically placed throughout the site to build trust and encourage users to take action confidently.
Flexible Booking, Transparent Pricing, and Secure Transactions
Clients can easily pause, resume, or adjust service volume. Pricing is clear and upfront with no hidden fees. Secure payment gateways handle recurring and one-time payments, ensuring transparency and flexibility.
Robust Messaging and Support
An integrated messaging system allows real-time communication between clients and virtual assistants. This keeps projects aligned through easy clarifications, updates, and feedback exchanges.
Flexible Backend and Scalable Business
The modular content management system supports adding new services, sectors, and team members. Kredence can scale its offerings smoothly without rebuilding the platform from scratch.
Frictionless Lead Capture
Clear calls to action, simplified enquiry forms, and quick onboarding prompts guide users efficiently through the conversion funnel, reducing drop-offs and improving lead generation.
Conversion-Ready Site Structure
We rebuilt the site layout so visitors move smoothly toward key actions. Now, the pages are grouped by intent, and each click leads users closer to an enquiry without confusion.
The Results
- 20% Jump in Service-Specific Leads across legal and financial verticals
- 45% Higher Engagement Time from targeted messaging and focused navigation
- 20% Reduced Drop-offs with clear benefits and better trust signals
- Backend Scaled to Support 50% Growth and Expansion into New Sectors
- 30% Increase in Qualified Enquiries after launch
- Stronger visibility through improved structure and clearer messaging
Wrapping Up
Kredence Global’s transformation proves the power of a focused digital platform tailored for conversion and trust. By addressing core challenges with precision and delivering a scalable, client-centric solution, Kredence is now positioned to capture more leads, serve more industries, and grow confidently into the future.
Ready to turn your website into a high-performance sales engine? Let’s build a platform that drives results and scales with your ambitions. Contact us today for a risk-free trial.
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Handles and More is a proudly Australian-owned business that has become a trusted name for high-quality handles and knobs. Based in Sydney, Handles and More offer a wide variety of modern and stylish products, with the convenience of nationwide shipping to customers across Australia.
313.33% Increase in organic revenue
168.92% Rise in organic conversions
First page Google rankings for 120+ keywords
113.93% Increase in organic sessions
Enhanced User Experience
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