329% More Conversions, 166% More Mobile Traffic: The NextGen Living Redesign Story
How Webential transformed an outdated website into a lead-generating machine with an SEO-ready design.
Country of Origin: Australia
Overview
NextGen Living is a Sydney-based home improvement company specialising in premium blinds, curtains, and outdoor shading solutions. Known for craftsmanship, product quality, and attention to detail, the brand had built a strong reputation offline but struggled to translate this credibility online. Their website, while functional, did not reflect the standard of excellence that customers experienced in-store.
That’s where Webential came in: to build a high-performing, SEO-ready website designed not just for traffic, but for measurable sales growth.
Client
Technology Used
Industry
Deliverables
Website
What Inspired Our Actions?
The Challenges
NextGen Living wasn’t facing small issues—they were up against barriers that directly cost them enquiries, sales, and visibility in a competitive industry.
Unclear Digital Identity
The website failed to communicate the brand’s premium positioning. Messaging was scattered, content lacked structure, and visual consistency was missing, leaving customers confused.
Weak Enquiry Funnel
Despite a strong offline reputation, the site generated minimal leads. Enquiry forms were buried, CTAs lacked clarity, and tracking wasn’t set up to measure conversions.
SEO Roadblocks
The website had little to no on-page optimisation, poor internal linking, and service pages that weren’t ranking. This meant they were missing out on search visibility in a market where local competitors were thriving.
Poor Mobile Experience
With over 65% of visitors coming from mobile devices, slow load speeds, and clunky layouts pushed potential customers away before they even saw the product range.
Lack of Scalability
The backend was bloated with inactive plugins, outdated builds, and no framework for future growth. Any attempt to expand the site meant time-consuming manual work instead of efficient scaling.
Solutions We Implemented
At Webential, we don’t just rebuild websites; we engineer digital ecosystems that drive growth. For NextGen Living, we designed and executed a complete digital transformation.
Website Redesign & Development
- We rebuilt the website on WordPress/Elementor with a sleek, professional design that finally reflected NextGen Living’s premium product range.
- Navigation was streamlined to guide visitors directly to enquiry forms and high-value services, making it easier for them to take action.
Result: Enquiry form submissions skyrocketed by 329% in a short time.
SEO-Ready with Content Revamp
- Every page was redeveloped with SEO at the core, including keyword-rich URLs, optimised metadata, and copy crafted for high-intent searches.
- Internal linking and content hierarchy were restructured to boost rankings while creating a smoother journey for visitors.
Result: New user sessions increased by 148%, with multiple pages in search results.
Mobile-First Optimisation
- Since most visitors came from mobile, we rebuilt the site for smartphones and tablets with fast-loading layouts and simplified navigation.
- Calls-to-action were positioned strategically on mobile screens to capture enquiries without friction.
Result: Mobile traffic surged by 166.48%, becoming the biggest driver of growth.
Page Speed & Technical SEO Enhancements
- We reduced plugin clutter to just 15, strengthened hosting performance, and implemented advanced caching for speed.
- These changes created a faster, more stable website experience that visitors could trust.
Result: Bounce rate dropped by 30.77%, keeping users engaged longer and pushing them deeper into the funnel.
Conversion-Centric Design Improvements
- We implemented strong CTAs, enquiry forms above the fold, and credibility elements like testimonials to inspire trust.
- Site pathways were designed to guide visitors to the enquiry page in fewer clicks.
Result: Conversions leapt from 189 to 811 enquiries, producing more qualified leads than ever.
Ongoing SEO Campaigns & Featured Snippet Wins
- We rolled out targeted SEO campaigns focused on local searches, competitive keywords, and Google’s featured snippets.
- Continuous optimisation ensured the brand stayed highly visible and competitive online.
Result: The site secured Google featured snippets, driving high-quality, intent-driven traffic to service pages.
The Results at a Glance
The website redesign and SEO strategy didn’t just make the site look better, it transformed NextGen Living’s entire digital performance in a matter of months.
Website Sessions:
Traffic exploded, jumping from 2,940 to 7,660, an increase of 160.54%.
Conversions:
Enquiries didn’t just improve, they skyrocketed, climbing from 189 to 811 leads (↑ 329.1%).
New User Engagements:
A surge in first-time visitors drove growth, with numbers increasing from 2,162 to 5,364 (↑ 148.1%).
Mobile Users:
The mobile-first approach paid off big, delivering a 166.48% increase (1,969 to 5,247).
Desktop Users:
Even desktop sessions grew steadily, up by 27.42% (992 to 1,264).
Bounce Rate:
Visitors stayed longer and explored more, with bounce rate dropping by 30.77%.
Technical Optimisation:
We cut down to just 15 active plugins, reducing site bloat and boosting long-term stability.
Featured Snippet Visibility:
The site now holds a prime Google position, high authority & with high-intent clicks.
The transformation wasn’t cosmetic; it was a measurable leap in visibility, performance, and profitability.
Before & After:
Website Design & Development Changes
Before
After
Wrapping Up
NextGen Living is proof that the right digital foundation can change the trajectory of a business.
By combining a conversion-ready website build with ongoing SEO, Webential helped the brand turn online traffic into real enquiries and lasting growth.
Ready to 3x Your Conversions Too?
Your website shouldn’t just exist; it should perform. At Webential, we build SEO-ready websites that convert and back them with ongoing SEO strategies to keep enquiries flowing month after month.
Handles and More
Handles and More is a proudly Australian-owned business that has become a trusted name for high-quality handles and knobs. Based in Sydney, Handles and More offer a wide variety of modern and stylish products, with the convenience of nationwide shipping to customers across Australia.
313.33% Increase in organic revenue
168.92% Rise in organic conversions
First page Google rankings for 120+ keywords
113.93% Increase in organic sessions
Enhanced User Experience
Are You Ready to Brainstorm the Next Big Thing?
Let’s discuss how we can help you achieve your digital goals with a free consultation.
