Our perspective & thoughts on the continuously changing behaviour of industry.
Anshu is a passionate UI/UX designer who is a pro in building visually appealing and user-centric digital experiences.
UI vs UX are often used interchangeably, but they aren’t the same thing. Although the development of the first graphical interface might have given a start to both, they are different. There is also a myth that one and the same person can do both – user interface and user experience which further elaborates on…
Micro-interaction efficiently builds brand identity and ethos while connecting strong ties with your customers. These little but powerful habit-forming tools help in delivering a seamless and exciting user experience. The ‘likes’ of Facebook and ‘swipes’ of Tinder are the two classic examples of micro-interactions. Originally, micro-interactions began with the need to guide users who experienced…
Any business’ app or website can leave a deep lasting impression on a customer. A good or bad impression depends upon various factors. UX design is the crucial foundational pillar of any product design – be it a website, mobile app, or anything else. You need to keep up with the latest trends and tools…
Today, most users access eCommerce sites through mobile phones rather than using a computer or laptop. Mobile phones generated 54% of website traffic globally in the first quarter of 2021. The majority of people prefer internet surfing, shopping, and most processes on mobile. Hence, it is vital for businesses to build a mobile-first eCommerce site….
In the race of continued growth and enhancing your website’s SEO, never forget how UX and SEO are connected with each other. Gone are the days when keyword stuffing and backlinking were used for boosting rankings. Today, search engines have shifted their focus to experience and human behavior. Hence, enhancing your website’s rankings simply means…
Over the past years, the need for products to be more and more user-centric has only grown. It is no longer enough just to have a great product. The product should also be easy for your target user to utilize regularly. This has led to a redoubled focus on the user interface (UI) and user…