Google Ads is one of the most convenient and successful ways to drive traffic to your website. But that’s not enough. If you don’t have a proper result-oriented strategy, Google Ads can be a failure for your firm and can cost you hundreds of dollars. It is important to create an effective advertising strategy to make the most out of your ad spending.
Optimizing your website and Google ads can help you accelerate return on investment (ROI). The processes of achieving goals can be filled with complexity, but there are certain techniques and strategies that can help you take maximum benefit of Google ads Campaigns and get better ROI.
In this blog, we have mentioned some of the best techniques and strategies that can help you magnify your business ROI through Google Ads. Read on this blog till the end to implement all these strategies for your digital marketing campaigns.
1.Effective Bidding Strategy
Optimizing your bids is one of the most efficient ways to enhance your ROI. Modifying the budget of an unproductive PPC (Pay-Per-Click) campaign may seem to be an effective way to boost conversion. But adjusting your bids is a much more practical way to increase conversions.
Various target-oriented strategies like CPA (cost-per-acquisition) and ROAS (return-on-ad-spend) use automated bidding that directs your spending by altering your bids as per your requirements. This is more practical than increasing or decreasing your budget to follow trends.
2.Optimize Your Website
Today, it is important to have a mobile responsive website. If your website is not optimized for mobile users, then the cost of those clicks will be wasted.
As per a Google survey of around 1000 U.S. smartphone users, 79% of them said they will leave a website if it’s not optimized.
Even if a visitor immediately abandons your website, you still need to pay for the clicks. Hence, if your website is slow, unorganized, or difficult to navigate, you are wasting your ad budget on those clicks.
Thus, it is necessary to optimize your website and landing pages to make the most of your ads.
There are various ways to test your website for mobile optimization. You can simply revisit your menu and buttons and make your website navigation smoother for new and old visitors. Also, avoid making choice paralysis for users by giving too many options. Instead, go for a minimalistic menu so it can be helpful for your visitors.
3.Implement Quality Scores
The quality score greatly impacts the efficiency cost of your search campaigns and enables you to determine ad rank. Other than this, a lot of factors can affect the zero to 10 number score.
How much each factor influences the result is unknown. The factors include landing page quality and relevance, CTR (click-through-rate), keyword relevance to ad groups, the historical performance of the Google Ads as well as ad relevance.
Start by evaluating your keyword organization because applicability is the primary quality score measure. Ensure that the keywords are in particular groups and spread out in separate ad campaigns.
In these categories, your keywords must be consistent and aligned with the content of your landing page. You should regularly update them as per the actual search terms. You should also use negative keywords to avoid the misuse of your ad spend.
Make sure that your ad text is cohesive with the keywords to render a satisfactory customer journey.
4.Automate Your High-Performing Ads
Save time while accelerating your conversion rates by automating your high-performing ads. This practice is completely based on the traffic volume of every keyword and thus its use may vary on various factors.
For instance, your target keywords can help to predict future performances if they produce considerable information.
Automation is a vital process as the algorithm has tons of information to assist high ROI bidding. Hence, it can be more complex if your keywords don’t have enough data.
When the Google Ads System comes across a keyword that doesn’t have enough performance data, the algorithm avoids confusion and saves time by gauging your group conversion rates and campaigns.
5.Structure Keywords With Similar Conversion Rates
When you don’t have multiple keywords, it’s a good practice to collectively structure keywords with similar conversion rates.
This organisation needs a good study of relevance, which gives a better metric for assessment. Keyword group structuring with similar conversion rates is essential for automatic bidding as it renders a consistent indicator of the performance of specific keywords.
Arrange your keywords following the conversion rates and other factors like value or product lines. Then, when the Google algorithms find a keyword with insufficient data, it will automatically check your ad-related campaign group conversion rates. Otherwise, the data of a specific keyword is leveraged to decide its bid.
6.More Aggressive Targets During Certain Seasons
Automated bidding develops more based on an account’s history. But, it doesn’t link your particular account history to certain seasonal events like Black Friday or Independence Day.
You can shift to CPA (cost-per-acquisition) bidding for one day when your ads generate extra traffic. This helps to improve the conversion rate on a particular day.
It is important to implement targeted seasonal advertising in your plan. This is because Google’s algorithm is not standardized to automatically perform it. Enterprises that want to beat the competition on a particular day without observing a continuous rise in cost must dedicate their time to manually controlling bids on holidays, as per the foreseeable hike in traffic.
Google Ads is a powerful and essential tool that can aid in the success of digital marketing campaigns across a variety of industries and sectors. The above-mentioned strategies can help you boost your digital marketing campaigns with a noticeable increase in ROI.