Our perspective & thoughts on the continuously changing behaviour of industry.
Dharmesh is a marketing expert with a passion for developing scalable acquisition strategies through paid marketing.
Pay-per-click (PPC) advertising is the most effective mode to get new leads and drive sales, so you will want to optimise PPC ads for your company. One advantage of a PPC campaign is the focus on specific targeted keywords, resulting in highly relevant traffic. It reduces the risk of attracting irrelevant leads and ultimately improves…
Google Ads has done it again by replacing the local campaigns and Smart Shopping with the help of Performance Max campaigns. This change took place in the 3rd quarter of 2022. It was on November 2021 when Performance Max Campaigns were first added to the market as one solution for Google Ads users to get…
Google Ads is one of the most convenient and successful ways to drive traffic to your website. But that’s not enough. If you don’t have a proper result-oriented strategy, Google Ads can be a failure for your firm and can cost you hundreds of dollars. It is important to create an effective advertising strategy to…
Google recently introduced the new Performance Max Campaign type in Google Ads at the Google Marketing Livestream event for digital marketing and advertising experts. It is one of the biggest game-changers and the ace of spades from the recently added new features of the Google Ads platforms. Though it may seem like any other campaign,…
Today, Pay-per-click advertising and its other various forms are increasingly becoming popular and efficient marketing tools for various enterprises all across the globe. But, if you are a new bee to paid advertising, it is necessary to understand certain disciplines that fall under the category of paid advertising. It is a challenging task to understand…
If you want to boost traffic immediately on your small business’s website, Pay-Per-Click Campaigns via Google AdWords is a great way. Once you begin your PPC campaign, the moment you gain substantial traffic data and have a good handle on your strategy, it’s the right time to optimize your PPC strategy. Simply analyze your AdWords…
